10 things you want to know from last week in Employer Branding #9

This is a 10-bullets weekly pit stop for all interested in effective employer branding. Follow me to get the alert when a new piece is released ❤️

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1. ACTIVATIONS TO FOLLOW: UPS using TikTok.. influencer

A recruitment piece from the UPS team collaborating with very popular TikTok-er Daniel Mac leaving for asking people what they do for a living 😎 A very good place to be IF YOUR CANDIDATES ARE THERE! Worth looking ;)

#tiktok #rm #ups

2. ACTIVATIONS TO FOLLOW: Internal mobility at Unilever

The future of work is here. As you read it some companies are already adjusting to the new reality and new understanding of how the world of work thus roles, structures, and managing is changing.

Check this story of Unilever investing in full-time jobs for project-based work and flexible part-time opportunities, using an internal platform, employees can help out on different projects across the organization 👇

#unilever #internatmobility #evp

3. BRANDS TO FOLLOW: Domino's building EEX with Flexible Programs  

A great example of how to build exceptional employee experiences and scale it up along the whole company 🤘 See the interview with Domino's Executive Vice President and Chief HR Officer Lisa Price (ex-Starbucks barista) on how they approach the #eex setting up the simple goal:

For our team members and our managers, it should be as easy as ordering a pizza

This is part of Redefining HR series by Amplify, thanks for that @Lars!

#employeeexperiences

4. TRENDS TO CATCH UP: new human-centered recruiting

Excellent article from Josh Bersin focusing on a very new approach to talent acquisition - "human-centered recruiting". The trend itself seems not so hot as we have seen the best teams doing so before, but for sure it is heating up as the standard approach is NOT WORKING any longer. We like Josh underlying the role of employer branding and recruiters selling the #EVP and using the marketing approach. This is how it should be!

Why is the trend so hot? well...

People don’t just look for a job – they look for a company. So if your company is unknown or poorly respected, they’ll look elsewhere.

👇 see the whole article 👇👇

#recruitment #talentaquisition

5. MINDHACKS TO FOLLOW: SAP uses a story to engage

 Not everybody will like the format but yet, nicely done when you think of how much you don't want to turn this video off unless you see the end of the story. And this is what making people engaged in the story means. Worth looking!

#sap #story #video

6. SKILLS TO CATCH UP: time for Canva! 

Next Year will bring a lot of new ways how we do employer branding! One of them is more skills within the Employer Branding teams! More skills, more power! So if you are not yet familiar with the easy but powerful designing tool, you need to catch up.

We love Canva, marketing guys love Canva, bloggers love it, you can love it too. Don't wait and upgrade your skillset and tool pack for 2022 today. START FROM HERE 👇👇👇

#tools #design #canva

7. TRENDS TO BE READY FOR: 11 HR Trends for 2022. Driving Change and Adding Business Value

OK, December has started. So has the "trends for 2022" season 🤣🤣🤣 This piece from our Partner AIHR is worth reflecting on. See the 11 trends for HR next year👇

1. HR as a product

2. Collaboration by design

3. Talent marketplaces & talent allocation

4. Career experiences

5. HR owning business transformation

6. Preparing for multiple futures

7. HR tech for good

8. From DEI to DEI&B

9. The shift from people analytics to data literacy 

10. Impactful rewards

11. The skills economy

ps. if you need a special 20% discount code for one of the AIHR courses use this special LINK

#trends #2022 #hr

8. SHOUT-OUT to the Bolt South Africa!

Thrilled to announce a new Employer Branding Star in the family!

🔥 CONGRATULATIONS FOLKS!

PS. our EBstars are listed live HERE; if you feel you are ready to join the list, contact us ⭐️⭐️⭐️ 

#ebstars #award

9. JOBS TO APPLY: you can work everywhere

What is great about employer branding? We are needed everywhere in the world! See open position we like: 

🌎 Israel: Xtra Mile agency is looking for Employer Branding Manager HERE

🌎 Toronto, US: Hotsouite  is looking for Employer Brand Coordinator HERE

🌎 Prague, Czechia: Johnson & Johnson is looking for Employer Branding Manager EMEA HERE

🌎 Dubai, UAE: Sanofi is looking for Graphic Designer, Trainee - Employer Branding HERE

#keepgrowing #ebjobs #career

10. CULTURE TO BE ACTIVATED [for data nerds only]: modeling values

COOOOOL study! MIT Sloan Review, CultureX and Glassdoor have checked if companies live their stated values. How? They used data from the 2019 Culture 500, which ranks companies on nine of the most commonly cited values. Every Culture 500 company received a sentiment score that measured how positively employees talked about a specific value in the free text of their Glassdoor reviews!

Results? Well, quite intuitive but still shocking: The analysis reveals that there is no correlation between the cultural values a company emphasizes in its published statements and how well the company lives up to those values in the eyes of employees. All of the correlations between official and actual values were very weak, and four of the nine — collaboration, customer orientation, execution, and diversity — were negatively correlated.

IMPORTANT! Worth checking on 3 main rules to LIVE the values and examples of companies who deliver what they claim. See the example HERE

1. Provide behavioral guidelines
2. Articulate what makes your organization distinctive
3. Explain why your values matter

#values #evp #culture

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Thank you all guys for an amazing work of researching, sharing, publishing! Thanks to that we can all learn from each other. Leave a comment if there is anything you’re proud of or if you have research on EB being published, events being organized or job openings to be filled. ❤️

And don't forget to follow me and EBnavi team to get noticed on the next weekly pit stop in #employerbranding. This is your road to #ebstars!