10 years in 10 projects. Reimagined by Chat GPT.

Last December, Indiandribble celebrated a milestone – our 10th anniversary. Our event was more than a party; it was a reimagining of our decade-long journey. Since 2013, we've been on an exhilarating rollercoaster of creativity, marked by award-winning ideas and 'under the radar' projects so powerful, that our clients had us sign a non-disclosure agreement after seeing the campaign results. 

Reflecting on this journey, my associate Steven and I were struck by a fascinating question: how would these projects have unfolded if we had today's AI technology at our disposal? And even better, what would happen if we would receive these briefings in the near future? This curiosity led to an innovative experiment where we combined our creative prowess with AI's capabilities, re-envisioning 10 of our most memorable projects. The results were unveiled at a special breakfast presentation during our anniversary celebration.

Prompt up the jam

Our presentation deck, initially spanning 100 slides, is condensed below to a briefing of a few lines and our project proposals & video's. If you're intrigued, we're just a message away to explore this deck together. 

1. BRANTANO

The original briefing : Brantano used to be a deprecated suburban shoe store chain. The new owner wanted to revamp all stores and was looking for a traffic building activation on their parking lots.

Our campaign on the left, AI on the right

Thank you ! Roeline Ham Frederic Helderweirt Sabrina Robyn Saskia Taillieu

2. RECUPEL

Briefing : Recupel is in charge of managing the e-waste in Belgium. In 2016 their focus was still on recycling only. Strangely students were a target that was not very aware of this movement. We were asked to develop an activation to raise awareness amongst students and collect e-waste in this target.

Our campaign on the left, AI on the right

Thank you ! Annelies Evens Frieda Geeurickx Médina Boufekane Sam Belmans An-Sofie Gevaert Stijn Ombelets Goedele Van Coppenolle Valerie Simon

3. POLESTAR

Briefing : In 2019, as a newcomer on the market, Polestar wanted to expand the possibilities of experiencing their premium electric cars. Our briefing : create test-drive events in premium locations and get (the right) bums in Polestar seats.

Our campaign on the left (video), AI on the right

Thank you ! Lies Eeckman Femke Brouns Julie Mys Christophe Van Aelst Kristof De Frenne Tom Van Assche and the whole Polestar team

4. PAYCONIQ by BANCONTACT

Briefing : Back in 2018 the world was still sceptical of QR code payments. To create awareness, Payconiq sponsored plenty of music festivals. Our campaign helped turn this technology into a festival trendsetter, boosting app installs and usage.

Our campaign on the left (video), AI on the right

Thank you ! Christophe Decoster Lotta de Meulenaere Marie-Isabelle de Potter Inge De Pauw Katia Vanhemelryck Nathalie Vandepeute Kim Van Esbroeck

5. COMPAGNIE HET ZOUTE

Briefing : This high end real estate developer has his roots at the Belgian seaside, where memories are created for the whole family. Last year we were asked to bring their baseline : "Harmony in living" alive with an event, working with the cultural heritage of the paper beach flowers.

Our campaign on the left (Video), AI on the right

Thank you ! Patricia Van Overstraeten Nico Harboort, MRE Joris Vrielynck Olivier Enthoven

6. ALPRO

Briefing : Can you imagine in 2015 Barista’s were not familiar with plant-based products ? They didn’t like the taste and they couldn't get the same latte art results that the coffee bar clients were so fond of. We were commissioned to convince barista’s plant based drinks are a good option.

Our campaign on the left, AI on the right

Thank you ! Eric Derie Dorien Christiaens Eef Malfait Merijn Gijsbers Diane Vanderschrick Gwendolien J. Gaetan Van de Populiere Sien Van der Biest Robrecht Danneels Nele Vermeulen Duygu Sakar Mildred Toye

7. LE PAIN QUOTIDIEN

Briefing : Le Pain Quotidien has more than 200 bakeries all over the world. Their sourdough bread has only 4 simple ingredients : flour, water, salt and time. In 2022 we were asked to develop a worldwide toolkit for all franchisees and an umbrella campaign that puts bakery at the heart of Le Pain Quotidien.

Our Bakery video on the left, AI on the right

Thank you ! Annick Van Overstraeten Joost Vastenavondt Silke Van den Houte Jolien Schelstraete Pieter Conings

8. DI x BALMAIN

Briefing : In 2017 drugstore Di had secured an exclusive deal with Balmain as the sole distributor of their make-up products.  The client wanted to create awareness for DI as a make-up specialist and drive footfall in stores.

Our campaign on the left (social media carousel images), AI on the right

Thank you ! Benoit Lescrinier Valérie Vanbuggenhout Britt Elen

9. PEPSI

Briefing : Vincent Kompany learned how to play football on the concrete pitches in and around Brussels and became a Pepsi ambassador in 2015. We were asked to create an event to announce the collaboration between Pepsi and Kompany that would create buzz and PR.

Our event on the left (night picture with a phone), AI on the right

Thank you ! Klaas Gaublomme Vincent 'Vinne' Jansen

10. GLENFIDDICH

Briefing : In 2022 we created L'Atelier by Glenfiddich in close collaboration with Oona agency. This platform creates a look behind the scenes of what’s cooking in the art world in Belgium. For 2023 the objective of L’Atelier was to create an exhibition that highlights how AI & Art come together.

Our campaign on the left (Video), AI on the right

Thank you ! Barbara Claude Marie Lafargue Hugo Féral Francine De Caluwe Lauren Van Driessche Amy van Wingen Thomas De Ben Jason Poirier dit Caulier

Here’s to the future

We're curious what your thoughts are when seeing all of the above! As we wrap up this decade, reimagined through the lens of AI, we find ourselves at the dawn of a new era in creativity and innovation. Our journey continues to evolve, blending human creativity with AI's potential to create not just campaigns, but experiences that resonate on a deeper level. 

Here's to another decade of breaking boundaries and redefining the norms of creativity. Let's keep this conversation going and see where the next decade takes us.

A warm thank you to all Indiandribblers who were part of this first decade, all of this wouldn't have been possible without you 💙

Bernard