13 September - New data regulations impacting event marketing, Fall Casual Market in Atlanta, and more

🗞️ Worldview: the global exhibition industry newsletter brought to you by Exhibition World.

We’re bringing you the latest news and insights from across the global exhibition industry. From data regulation impacts to new event collaborations, here’s what’s happening in the industry this week.

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📲 How to stop new data regulations from killing your event marketing campaigns

The Headliner: New data privacy regulations are presenting significant challenges to PPC event marketing campaigns, making it crucial for organisers to adapt. This article by ASP Events to provide actionable strategies to ensure your marketing efforts stay compliant without losing their effectiveness.

Trade Show Takeaways:

• Understand the impact of GDPR and other regulations on email marketing, data collection, and attendee engagement.
• Learn how to create transparent, consent-driven campaigns that build trust while adhering to legal frameworks.
• Explore alternative marketing strategies that keep your audience engaged, such as personalised content and social media.

Read it here🔗

👨💻Making conferences worthwhile: Key strategies for maximising value

The Headliner: Vincent Polito , CEO of the SISO - Society of Independent Show Organisers offers immense potential for learning and networking, how can organisers ensure they deliver real value? This article explores the key strategies needed to maximise attendee satisfaction and ROI for exhibitors and sponsors alike.

Trade Show Takeaways:

• Leverage technology and data to personalise attendee experiences and increase engagement.
• Create compelling content and networking opportunities that resonate with your audience’s needs.
• Employ post-event follow-up tactics to extend the value of the conference beyond its physical or virtual walls.

Read it here🔗

🍂 Fall Casual Market: Casual Furnishings trade show to be held in Atlanta this September

The Headliner: The Fall Casual Market, a major trade show for casual furnishings, will be held in Atlanta this September. This event will bring together top exhibitors and buyers from across the industry to showcase the latest trends in outdoor furnishings and accessories.

Trade Show Takeaways:

• The event will feature a diverse array of products, including furniture, lighting, and outdoor décor.
• Attendees can expect exclusive product launches, networking opportunities, and educational sessions tailored to industry professionals.
• Atlanta continues to cement itself as a key hub for the casual furnishings sector, attracting both local and international exhibitors.

Read it here🔗

🌐 Messe Frankfurt launches new collaboration in Electronics and Automation Technologies events

The Headliner: Messe Frankfurt GmbH is expanding its reach with a new collaboration focusing on electronics and automation technologies. This partnership will see the development of events designed to drive innovation and foster connections between industry professionals.

Trade Show Takeaways:

• The new initiative aims to strengthen Messe Frankfurt’s presence in key technology sectors, enhancing its global portfolio of events.
• It will offer a platform for exhibitors and attendees to explore the latest advancements in electronics and automation.
• The collaboration reflects a growing demand for specialised events that focus on cutting-edge technologies.

Read it here🔗

📲 Anna Golden leaves UK’s Olympia Events

The Headliner: Anna Golden a prominent figure in the UK’s events industry, has announced her departure from Olympia Events after a successful tenure. Golden has been instrumental in driving the growth and transformation of Olympia as a key venue for exhibitions and events.

Trade Show Takeaways:

• Golden’s leadership has seen Olympia host numerous high-profile events and exhibitions, contributing to its standing as one of the UK’s premier venues.
• Her departure raises questions about the future direction of the venue as it continues its transformation plans.
• The industry will be closely watching who steps into the leadership role to continue Olympia’s legacy.

Read it here🔗

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