The 2 things to remember when posting on social media
Timothy "Tim" Hughes 提姆·休斯 L.ISP
Should have Played Quidditch for England
There are two things to remember when posting on social media.
1. Behind every content post (personal or business) on social media needs to be part of a strategy.
You should understand why you are posting and how to harvest that post for conversations. Why? Because conversations generate sales. The days of posting and hoping and the days of posting and not expecting to drive business are over.
This is how you as a business can use social media to generate pipeline, to move deals through the pipeline, to close deals and to totally dominate your digital space.
We see a lot of posts on social media and it's clear that there is a post and that's it, nothing happens after that. What a waste of time and effort, this is a cost (not a profit) to your business.
2. The second thing you should know as a leadership team is how much business in revenue and EBITDA you are driving from your use of social media.
As a business you can measure your sales team so that every keypress that your sales team make and their contribution is measured.
As a leadership team, you must be asking your directs the amount of business that is being driven from people posting on social.
So who's social selling?
In case you missed it, the Bank of America’s Merrill Lynch have banned cold calling and have moved all their people to social selling. This isn't some trendy tech company that might have decided to do this on a whim, this is a very conservative financial services company that has made a decision based on data.
But surely cold calling has a better ROI than social selling? Not according to Merrill Lynch.
"They will also be encouraged to contact prospects over LinkedIn, which has a higher hit rate than cold calling"
The CRO (chief revenue officer), Richard Eltham of Namos Solutions, of one of clients posted a comment on LinkedIn about social selling. See here.
“Social selling is not an option now it is the way of the world and you either learn and execute it or fear getting left behind”
Kevin Murray who is the Head of Sales at MacArtney Underwater Technology recently posted about his success with social selling here and wrote an article about the transformation that has happened in sales here.
I don't believe you Tim!
If you check out this video of Chris Mason CEO at Oracle reseller Namos, fast forward to 19 minutes 55 seconds. Chris talks about a $2.6 million win from being on social, after completing the DLA Ignite social selling and influence course.
Here at DLA Ignite we don't do "hints and tips sessions" we don't want you to waste your money. Our social selling and influence methodology will provide your sales team with the stable platform for growth. It is also the only social selling program based on 70:20:10 change management principles which gives your business the mindset change and habit change they need in this digital world.
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Our VP of Sales Just got 83 likes on a LinkedIn post, so that means we are social selling? No!