Top 3 Must Have's for a New Business!

We are heading into the last quarter of 2020 and, globally, there is still an unsettling level of concern regarding the economic status of all countries. The worldwide reset is still barely comprehendible. As businesses begin to scale down, restructure operations, and even close down, governments have been thrown into a tailspin to buffer economic repercussions and unemployment rates are starting to skyrocket.

There’s an old adage that says, “necessity is the mother of invention”. It’s used to explain a situation where someone becomes creative with the resources they have when they are in need or desperate.

Why reference this saying? Because 2020 is a historical year for just that reason. Many entrepreneurs were birthed, this year, because of job loss or wage cuts.

If you are reading this, and you’ve lost your job during this pandemic, then this was written for you. Right now, you may be either thinking about starting a business and have no idea what to do, or you have a business idea and don’t know where to start. But first, I want you to know that starting a business should be fun and exhilarating, not a rebound for losing a job. However, if you ALWAYS wanted to start a business (The Side Hustle), here are 3 things to consider…

1. Does your business idea meet a need or solve a problem that does not already exist?

Your mindset matters.

What is the real reason behind your business idea or business? More importantly, who will it serve?

The foremost mistake many new entrepreneurs make is to create a business for themselves instead of their customers or clients. Here’s the harsh truth. The goal of your business should not be to make money. Revenue is an outcome of your product or service. The main purpose of your business must be to cater to your customers. Of course, you may have thought of a business idea or created a business based on a need you had that you’ve realised other people have as well. That’s fine. However, it is important to understand that you must create a customer plan for your business. To reiterate, a customer plan is not a business plan. Your customers' needs, wants, and desires matter.

When you develop a customer plan versus a business plan, you will realise that your business becomes more sustainable, more valuable, and has a greater impact. You will find innovative ways to incentivise your customers and turn them into loyal ambassadors for your brand. The people you serve will appreciate your business so much that through their actions, feedback, suggestions, and recommendations, you can build your brand and business even more.

If you create a business for yourself you may make money, but that journey will be short-lived. That’s what makes some entrepreneurs revert to working in a job instead of providing jobs because their businesses expanded.

If you are a new-born entrepreneur or experiencing challenges as an emerging business owner, you should seek out result-oriented and reliable resources to help you effectively fast-track your success, especially if you’re feeling the financial strain of the global pandemic. I’ve lived it, I teach it. It’s possible.

Read more HERE.

To your success!

Camilita

“The world’s #1’Rock Star’ International Speaker”, Quoted in Forbes “How to Fast Track Your Success”, Mentioned in Think and Grow Rich for Women “Take Action to Succeed”, CEO of Event of Champions® The World’s Leading Events for Entrepreneurs, Business & Wealth Coach | Corporate Sales Expert | Property Investor

Camilita has been featured in Forbes, Think & Grow Rich for Women, BBC Business News, B2B News Network, Sky, Celebrate Business Magazine & many others. Camilita rose to prominence in sales where she engineered a major sales force of thousands in 30+ countries and did in excess of $20Million dollars in sales. She has lived in Spain, Netherlands, Trinidad, UK & Germany. She now teaches companies and entrepreneurs how to Live Like a Champion!

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