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Red Branch Media | Marketing and Advertising
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This week's roundup is all about navigating what's next - from an HR Leader’s 2025 roadmap to the latest AI hits (and misses). We're diving into why MedTech AI needs a trust boost, how Coca-Cola's attempt at AI-generated holiday cheer was a little eerie, and why your LinkedIn strategy might need a video makeover. Plus, we've got a helpful onboarding audit template to wow your clients from day one. Let's get to the good stuff!
2025 is coming in hot and you'll want to be ready for what's ahead. We've got the inside scoop on how upcoming policy shifts could shake things up for your workforce, backed by cold hard facts from previous transitions. Before you craft your game plan, let's take a clear look at where we stand today and what the data tells us about navigating these changes successfully. 3-minute read >
Think AI in healthcare is moving at lightning speed? The latest ZS’s Future of Health Report might make you pump the brakes. We've dug into the data to reveal what's really happening with AI adoption in MedTech, and spoiler alert: building trust is proving to be both the biggest hurdle and the golden ticket to success. Find out more >
Looks like Coca-Cola's attempt to sprinkle AI magic into their holiday ads has backfired. Social media users are claiming these uncanny valley videos have turned Christmas cheer into digital fear. The fizzy beverage giant joins Toys "R" Us in learning the hard way that sometimes cutting-edge tech can leave audiences feeling unsettled. Find out what happened >
Is your LinkedIn strategy on point? New data suggests your morning posts pack the biggest punch when they come with moving pictures. While video content is stealing the spotlight with triple the performance of text posts, the real magic happens when you master the art of blending both. Read the study >
Start 2025 off strong by turning new clients into raving fans from day one! Our onboarding audit template is your secret weapon for making every newcomer feel like they've just walked into their dream partnership. Skip the awkward getting-to-know-you phase and dive straight into a smooth, personalized experience that'll have your clients wondering how they ever lived without you. Snag your copy now >
For JobTarget, we created this whitepaper for modern recruiters navigating today's recruitment landscape. Check out our handiwork - from compelling copy and landing page to eye-catching design, social promo, and email assets. We pulled out all the stops to help them promote this whitepaper. Check it out >
Rethink! HR Tech Europe is bringing together the brightest minds in the industry for three days of pure innovation and thought leadership from November 24 – 26, 2024. Whether you're looking to make waves as a partner or soak up the latest tech trends, this is your ticket to the future of HR. Check it out >
Join Talent Acquisition Week 2025 to level up your recruiting game with AI tools, social media strategies, and inclusive hiring practices. Network with hundreds of industry pros, earn credits and dive into 3 events in 1 week. February is approaching fast! Register now >
Ever dreamed of having a whole marketing team at your fingertips without the hefty price tag? MaaS is like having 246 marketing superpowers in your back pocket, ready to tackle everything from slick design to tech headaches. Whether you need a quick email campaign today or event marketing tomorrow, your flexible marketing squad is just a message away. Get started now >
Hands-on Practice Lead/Fractional Strategy Consultant/Entrepreneur
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