4 Examples of How to Use AI on LinkedIn: It's Easier Than You Think!

This week I return to the hottest topic in town!

Artificial intelligence and how it can be utilized on LinkedIn.

I know you are probably sick of seeing Chat GPT prompts and other AI hack posts...this isn't one of them!

I'm no expert regarding AI and like most of us, I am slowly catching up and wading my way through the volumes of content about the topic. These examples are very basic, but I'm hoping you might find them useful

That plus;

• A new and very useful update to Sales Navigator
• New Recruiter features that every job seeker should know about
• Feedback on the new 'conversations happening now' feature
• A very creative post of the week

The full podcast version of this can be downloaded for free (with no ads) using your podcast app of choice including Spotify where you can also listen via the link below.

Sales Navigator just gets better and better. I still think it's far too expensive for your average business on LinkedIn but if the product keeps improving at this rate, I might have to stop saying that!

A number of improvements have been made to the excellent sales hub with some really useful tools and search filters that give you the heads up when potential customers show 'buyer and/or product intent'.

You can read the full detail on these changes in this article

Recruiter update: LinkedIn have also announced further improvements to their flagship Recruiter product. I'm mainly interested in how the changes to search potentially impact job seekers and the new Active Talent Spotlight filter is worth knowing about. Recruiters will now be able to filter out those people who appear to be most likely to be interested. Open To Work, Profile edits, job applications (any LinkedIn job) and a Shared Public Resume are all key elements of this new filter...so if you want to attract the attention of more recruiters, make sure you do all four things on a regular basis.

You can read the full article here

I've had some feedback from listeners Greete Eluri and Tonny Mikkelsen about the new 'Conversations happening now' feature I discussed last week.

neither has found it especially useful although Tonny pointed out that inexperienced users might find it helpful whereas the rest of us will get better results from post searching.

Four simple LinkedIn AI examples

I'm skeptical about AI, it looks like something that is going to be massively abused and that will likely negatively impact our LinkedIn experience. The reality however is that it's not going to go away and I think it's important to figure out how we can use it sensibly and professionally.

Back in February Microsoft delivered a presentation on how they will be integrating a new AI-powered Bing into a sidebar on their browser Edge. It looked pretty interesting so I added my name to a waitlist.

I've had access to it for a while but this week has been my first chance to give it a spin. I'm actually pretty impressed with the 'compose' feature, not so much the chat option which doesn't work as well as Chat GPT in my experience.

I decided to try four different use cases on LinkedIn

• Creating a post
• Creating comments
• Replying to a DM or InMail
• Sending a message to a new connection

So I launched the Edge browser (I'm a Chrome user normally) and clicked on the Bing symbol in the sidebar and this is what happened...

Enthused by that first experiment I thought I would see how good a job it would do at creating a comment. I'm always encouraging clients to comment on posts of those relevant authors that already have good reach plus comment on posts that are popular and highly relevant to their target audience but many find this a struggle.

To use a good example I looked up a recent post from Alex Hormozi that was already attracting high levels of engagement. I typed 'Construct questioning reply to' and then copied the text from the post and pasted it into bing. I then selected an enthusiastic tone, paragraph format and short length.

The result was pretty impressive given the little information I inputted.

It wasn't my style of writing and I would need to make several changes but even so, the draft it came up with was surprisingly good and better than the vast majority of bland comments you normally see on LinkedIn! Once I was happy with my amendments I simply clicked into the comment box on the post and then hit 'add to site'. It was that simple and very quick. NB, I didn't actually post the comment as this was just an experiment.

Now I turned my attention to messaging.

I started with a reply to the sort of message I often see in my inbox. The results blew me away!

Spurred on by that I thought I would try creating a message. I'm not a fan of InMail or DM's to strangers but I do think it's good practice to reach out to new connections. The problem is that unless I copy/paste a canned message (yuck) it just takes too much time to do this.

This time the results were less impressive but still encouraging and I can see that in time, I could improve my prompts to get a better result.

So there you have it, I know it's a very basic look at AI on LinkedIn but I know a lot of the listeners to my show are not likely to be jumping into AI with two feet and might find this approach interesting and useful.

Have you experimented with AI on LinkedIn? If so get in touch or better still, add your input into the comments below.

Post of the week

I saw this video post this week in my feed and couldn't stop looking at it!

It's impressively creative and clearly took a lot of time and effort to put together but what better way for Alexander Gladun to advertise his services by entertaining us all in this way.

That's it for this week. There won't be another edition next week as I will be in Denmark presenting at Linked Summit.

I will be back soon.

Take care