The 4 Stages of Website Launch along with SEO

A website launch is an exciting event for any business or organization, but it can also be a stressful one. With so much to consider, it can be easy to overlook the importance of search engine optimization (SEO) in the website launch process. SEO is a critical component of any successful website launch, as it ensures that your site will be visible to potential customers and clients in search engine results pages (SERPs).

In this section, our digital marketing agency in Canada will discuss the four stages of an SEO-driven website launch.

Stage 1: Strategy Planning

This planning and strategy stage of a website launch is important for its success. This is the stage where we have the lay the foundation.

In SEO terms, the steps include keyword research and content structure. The SEO in charge person needs to deliver keyword research and structure before the web designing starts to work. Because this will guide web designers and developers to build SEO-ready websites.

Keyword Research

This is the most crucial step of any SEO project. As a website owner, you always need to understand your target audience and what they are searching for. This information becomes the foundation of your website structure and content to put in.

Content Structure

As the keyword research is done, the in-charge person of SEO can start to theme the website. This will involve mapping the website structure which is based on the keywords. Having a website mockup will display what types of pages to create which includes top and sub-navigation.

Stage 2: Develop and Create

This building stage is usually the longest part of the website development and launch project. During the 2nd stage, the website designers and developers build the website. From the SEO viewpoint, there include two key tasks here: creating quality content and working along with the website developers for the technical aspect of SEO.

Content Creation

Each navigational category of the website needs to be updated with quality content. This means creating quality content that will go along with Google’s quality standards. This will also mean creating website pages that are driven by real-time SEO keyword data.

You will have to get this data before you start to create website pages. With the help of this process, your content can meet or exceed the expectations for the 1st-page search results.

Technical Strategy

For most website designers and developers, SEO is not their core strength. Therefore, they design and build a website that restricts search engines from doing their work. Their work includes indexing, crawling, and understanding the website and also its content. For instance, JavaScript and Flash implementations sometimes create obstructions for search engines.

Stage 3: Prelaunch and Launch

During or after the launch of the website, the SEO expert needs to see some critical things here. If the other phases were successfully completed, this stage should go pretty smoothly. However, you must still check that everything is in place.

Prelaunch

Accessibility and Crawlability

With the help of an SEO tool, the website should be crawled to check for faults. For this, you may utilize a website crawler like Screaming Frog. You should check to make sure that the number of pages generated and crawled is the same as part of this activity. If there is a discrepancy, the next step is to identify the problem and resolve it.

Google Search Console with Google Analytics

It's crucial to put up some fundamental SEO analytics prior to launch. As soon as the website is released, you will be able to visit it and keep an eye on it. Without this information, data-driven decisions cannot be made to enhance website performance.

Specialized items

At this point, the robots.txt file, XML sitemap, and HTML sitemap should all be correctly configured. However, you should test them. When removing the Disallow: / directive from the robots.txt file, which prevents sites from being indexed during the construction and testing stages, web developers or other people occasionally neglect to do so.

Launch

The launch stage of SEO involves a lot of monitoring. You pay close attention to indexation and mistakes in particular.

Errors

Check for and correct any potential technical issues using SEO tools like Google Search Console. 404 errors, which prevent people from accessing a website, and other difficulties are frequent concerns.

Indexation

Search engines may take a few days or weeks to fully index a website, depending on its size. Investigate and address the problems if it appears that some locations are not indexed. Is there enough internal connection to provide the highest possible indexation?

Stage 4: After Launch

Once the site is successfully launched, the effort does not end. There are constantly new things to test and optimize for SEO and a digital marketing agency in Canada can assist you.

Content

Regularly add fresh information to the website. Create extra supporting information for your structure, and correctly interlink sites. To keep it current, update the existing content as well.

Links

Keep up with your link profile. Over other forms of links, you should make sure you have high-quality, pertinent links.

Performance

After the website is online, periodically monitor the performance of the main page and any crucial sites you want to rank. This is made easier by resources like Lighthouse and Google's PageSpeed Insights. In exchange for offering a substantially superior page experience, you may improve your ranking.

Takeaways

Creating a site that is not only functional but also competitive in search results requires SEO. If you're a member of a website launch team, keep these guidelines in mind:

• Include SEO from the start of the website launch.
• Make sure that each phase includes an SEO strategy and plan.
• Ensure that the website is constructed in an SEO-friendly manner.
• After launch, carry on with your strategic SEO approach.

Conclusion

In conclusion, search engine optimization is a critical component of any successful website launch. By following the four stages of an SEO-driven website launch, you can ensure that your site is properly optimized for search engines and has the best chance of ranking well in search engine results pages. Remember to conduct thorough keyword research and develop a comprehensive SEO strategy during the pre-launch phase, ensure that your site is properly optimized on launch day, monitor your website's performance in search engine results pages during the post-launch phase, and continuously optimize and improve your website's search engine rankings during the ongoing SEO phase. With these steps, you can launch a website that is not only visually appealing and user-friendly but also optimized for search engines and poised for success.

We've supported several clients with website migrations and the launch of new sites. For a consultation, get in touch with ARnS Tech, the best digital marketing company in Canada, right away if you want advice on how to make sure your approach is successful.