The Power of SEO

Changes in Website

Lets begin with our own website. The advantage of these improvements is that you can easily change, tweak and optimize everything on your own website. You do not have to ask others to do something for you.

1. Website Design

The website should be easy and understandable and does not confuse the audience.

Use fonts that are easy to read. Don’t use too many fancy elements on your website that take away too much attention from the content and will make it hard for people to find the actual content they want to consume. Provide a clear structure. This will help to keep your audience happy.

2. Site loading Speed

People have vert low patience level and tend to move to another very soon. Thus your audience will appreciate a website that loads fast – and that is why Google also awards fast page load times and ranks fast loading pages better than slow pages. Google also rates the time that people spend on your website. If they leave quickly, your rankings will suffer.

3. Time spent on website

Keeping the Visitors engaged to the website is very important, thus the following things will help in engaging the visitors for a longer duration

• Keep people interested, make reading, or watching your content easy. Provide structure.
• Provide links within your content and on other places on your website to related content that your audience might want to read.
• Make sure people understand what the content is about quickly.
• Make sure your content fulfills the promise you made in the search listings.
• Make your content a easy read so that people can easily see what it is about.

4. Mobile Friendly Design and Content

More and more searches happen on mobile. If you do not provide a mobile-friendly version of your website, you will either annoy your audience by showing them a website they can hardly read on their mobile devices – or you will be missing out on search traffic. Both, you do not want to happen.

And if you do provide a mobile version of your website, you need to optimize this version for mobile SEO. Because Google will consider the mobile search index for websites that provide a mobile version.

5. Add relevant Meta Description

The meta description is the short text that Google shows in the search results directly on Google. If you do not explicitly provide a meta description, Google will pull some random text from your website and display that instead in the search results.

That can affect Google search traffic. The meta description will help you stand out and describe about yourself in brief. It provides the chance to make people click on your content in the search results if you manage to rank. If the text in the search results does not speak to searchers, you may even rank in Google search, but people will never click on the search results.

Changes in Your Content

While working on SEO, the content on the website is equally important and a lot more effective search can be created by using appropriate keywords.

6. Related Keywords in Content

Often people decide on ONE keyword they want the content to earn traffic for. But the problem is that it is often rather long tail keywords, or related keywords that don’t come to mind first are the search terms that content gets traffic for.

And that is why you should not simply stuff your content with ONE keyword over and over again but also include related keywords and long tail keywords on the same topic.

If you published a post and later realize that it ranks for a different keyword than you originally optimized it for, you may want to consider to change your meta description, too. So that people searching for the new search term find your Google search listing truly interesting.

7. Easy read for Audience

Make your content easy to read and keep your visitors on your content. It helps if you use headlines and subheads. Paragraphs should be rather short. An image every few sentences also helps you to keep your audience’s attention.

8. Use Images

One of the reasons is fairly simple: Google has an image search. If you want to rank for certain keywords, you should not miss out on the chance to rank in the image search.

9. Internal Linking

Linking is very important part of SEO. One reason is that links are links, even if they come from the same domain. But there is more to internal linking. You can even use internal linking to show Google which of several articles on one topic you believe is the most important by linking to it from related content on your website.

It also helps keep the visitors on the website for long time.

10. Social Media

Posts on Facebook or Twitter do not count the same as „real“ links. But they are still important for your search rankings. Google does register if your content gets a lot of visitors from social media and ranks it accordingly.

11. Pinterest too creates links in the form of a PIN

Unlike posts on social networks like Facebook or Twitter, each pin on Pinterest creates a new website with a URL. This means that each pin and repin is a new link. 

Conclusion

A lot more improvements can be made to SEO other than using a keyword in your content and creating backlinks to your website. And there are many small improvements that you can start doing today that can have a huge impact on your rankings but also on the actual traffic you get from Google search.

Don’t just focus on the “big” impact SEO ranking factors. The small improvements do count, too!