4th Annual LinkedIn Algorithm Research Report - 2022

It is here. The 2022 LinkedIn Algorithm Research report produced by Richard van der Blom with Just Connecting and sponsored by our company, BlissPoint.

This year's report captures new information about the changes in the algorithm and what behavior is being rewarded.

A recent observation that wasn't heavily researched but needs to be mentioned is that since September of 2022, nearly all users have seen close to a 15% drop in reach of their content. We here at BlissPoint have been getting reports from our own clients about this trend as well.

Your feed has changed

67% of our feeds contain only four types of content.

1. 21% - Single image post. Additional BlissPoint research has discovered that these tend to be organic image posts and not stock photo/professional marketing focused images.
2. 20% - Promoted post. If it feels like your feed is more crowded with promoted content, you aren't imagining it. Two years ago promoted posts made up 13% of our feed. This is more than a 50% jump in promoted content.
3. 16% - Document post. This is the hidden gem of LinkedIn content. Document posts are slide decks that are added to your post to create a carousel. The nature of interaction by the viewing audience means these types of posts receive a lot more impressions.
4. 10% - Text-only posts. By maximizing dwell time and spurring comments and conversation, text-only posts continue to be one of the best performing content types on LinkedIn.

Who You See In Your Feed Is Determined By Your Actions

When you engage with other people's content, it increases the chances of seeing more of their content. This is especially important for sales people. Get your prospects to engage with your content and they will keep seeing more.

There are certain behaviors that increase the chance of seeing the next post from the same author:

• Liking - 30% increase
• Commenting - 70% increase
• Sharing - 80% increase
• Direct Message - 85% increase
• New Connections - All new content for the next two weeks

SALES TIP - Getting a prospect to visit your profile ensures that your next post shows up in their feed.

LinkedIn now has two engagement phases

1. Engagement in the first 90 minutes influences the fast growth for the next 8 hours
2. Engagement after the first 90 minutes to 8 hours influences constant growth over the next several days.

Getting More Reach

There are some specific things you can do to expand the reach of your post. These include:

• Engaging with three other posts after your post goes live to increase the reach of your post by 20%
• Having an SSI score above 70 increases your reach by 25%
• NEW - Publishing multiple posts in a row with low engagement rates causes LinkedIn to reduce the reach of your next post.
• Tagging individuals in the comments who you know will respond with a comment. But don't be the first person to comment on your own post.
• Getting people to reshare your posts has doubled in value since 2020
• Getting people to save your post causes LinkedIn to prioritize your content in their feed.

BlissPoint is proud to be a major sponsor of the Annual LinkedIn Algorithm research report. We provide deep sales and executive training for our clients, using the algorithm research to expand the effectiveness of our clients in reaching and engaging with their prospects.

Additional content covered in the research include:

• Creator Mode
• Different content formats
• Document posts
• Polls
• Video Posts
• LinkedIn Live
• NEW - Entire section dedicated to Company Pages

To continue to receive timely updates on the report, follow my hashtag and learn how it impacts your sales efforts. Here's the link to follow. Digitalfirstleadership

Download the report by following this link: 4th Annual LinkedIn Algorithm Research Report

About the Author

Richard Bliss is the founder and president of BlissPoint, a social media consulting company that helps improve executives’ online communications and sales teams’ social selling behaviors. A LinkedIn Top Voices Influencer, experienced executive communications manager, and social media coach, Richard has helped thousands of people master social media tools and become fluent in social conversations, building their platforms and confidence to reach their audience and define their brand effectively.