5 Actionable Tips to Build Your Personal Brand Right Now

"Great things are not done by impulse, but by a series of small things brought together." — Vincent Van Gogh.

Building a personal brand doesn’t have to be rocket science or this shiny, elusive thing that requires years of being active across socials.

Here are five steps you can take RIGHT NOW to build your personal brand:

1. Define your Unique Value Proposition

Identify what sets you apart from the rest. What skills, experiences, or perspectives make you unique? This will be the foundation of your personal brand.

2. Audit your Online Presence

Pretend you’re a cold lead, and just received an email from a random person. What would you do first? Google them? Check out their LinkedIn? Great. Now, do all of those steps for your actual personal brand. Google your name and see which page of Google you’re on. Google your name + ‘LinkedIn’ or ‘Podcast’ or ‘YouTube’ to see how you rank for those searches.

If you’d like me to audit your personal brand and calculate your score, feel free to schedule a strategy call.

3. Understand Your Target Audience

This is very similar to your ICP (Ideal Client Profile). Clearly understand what kind of followers you want your personal brand to attract and tailor your messaging to suit that particular audience. For instance, since I’m a personal branding coach, my posts are usually tips for founders to improve their online presence. 

4. Be Consistent

The desire for perfection can so easily turn into procrastination. Set aside dedicated blocks of time every week to build your online presence - be it writing a LinkedIn post, a newsletter or a tweet. Consistency also adds on to your reputation and credibility.

5. Showcase Your Expertise

The easiest way to start posting online is to look within. Share your unique perspectives and valuable insights. Think of what you’d like to tell your younger self, and just say it ONLINE. Look to provide free value via your posts. That’s how you build trust.

That’s all guys. Those were 5 simple steps to get the ball rolling in the personal branding game. Comment which one resonates with you the most.