5 best recruitment videos and how to use them to attract top talent!

Running a successful business isn’t just about attracting great customers. It’s also about attracting the best talent to build your team with.

Animation is a fantastic tool used in some of the best recruiting videos to connect with candidates.

They can highlight key points in the job description, explain what the company does, its values, culture, mission and explain the unique benefits of working there. 

And they can be entertaining and even artistic, on top of all that.

When you’re hiring, you want to make sure you’re doing everything possible to attract the best you can.

A great way to do this is through animated video.

By creating short, entertaining videos, you can build relationships with potential candidates before they even apply for a position.

So let’s look at some great recruitment videos using animation across brands from different industries, and see how they work.

1. Club Med Recruitment Video 

For their official recruitment campaign, Club Med contacted NIU to create an animated narrative video that illustrates the everyday life of a GO.

The storytelling style of employee testimonial works especially well to attract candidates with similar values.

A job can be much more than just a series of tasks to earn cash.

For some, it can tie into a sense of identity, purpose, and connect with their personal life values.  

So they created this beautifully animated video that speaks of company culture, amazing life experiences, and the joy of world travel, and builds trust with exactly the kind of people Club Med are looking for.

Now that’s how you really recruit talent!

2. Recruitment at Atlassian

Atlassian beautifully uses the concept of a successful rocket launch to focus on the importance of hiring the right people to meet their big, audacious goals.

This animated recruitment video also talks frankly about their candidates’ resource hub, which tells them all about the interview process and sets expectations right from the start.

They say you should reach for the stars, but stay grounded in reality, and this video cleverly does both at once.

There’s the big metaphors and fanciful imagery, but it also goes into specifics about how the company endows their team members with all the tools and resources they would need to be successful.

3. SGP Manifesto

SGP is in charge of one of the largest projects in Europe: digging the tunnels for the future Grand Express metro.

This animated recruitment film was produced by the French studio Brave.

We love the distinct animation style used, where it’s minimalist but detailed when needed; and clear and serious, but also abstract and playful at times.

It brings a sense of dynamic energy and personality to the recruitment effort, a sense of importance and excitement.

This is kind of what we mean when we say that industry leaders woo and inspire their future teammates and employees as well as potential customers!

4. Ford College Recruiting by Communicore

The art of recruiting is about much more than just dropping a job listing. 

It’s almost like an advert for working at your company. 

You’re looking for excellent candidates, but in turn they’re looking for a great place to work. 

Communicore created this excellent video for Ford College Recruiting that goes above and beyond, explaining what Ford is all about as a company and team. 

A quick deep dive into their history, culture, people, and ideals that leaves the viewer dazzled and inspired. 

5. The New School by Sylvia Yang

Recruitment isn’t always about jobs. 

Colleges and trade schools need students, too. 

And it’s not enough to list a syllabus and call it a day. 

Prospective students want to know the ideals the school stands for, the approaches it takes for teaching, and the job prospects they can look forward to once they graduate. 

Sylvia Yang’s video for The New School checks all these boxes, delivering its message using slick and dynamic animation with bright colors and elements. 

Conclusion

Your recruitment videos should help you communicate your brand’s personality and values, as well as build trust and an all-important emotional connection with your target audience.

They will appeal to the best talent out there to build your team right and accomplish all your goals.

Do you want to learn more about video marketing growth hacks? Contact us!