5 Expert Tips for Writing ChatGPT Prompts That Don’t Sound Like a Robot

In today's world of AI, it's easy to fall into the trap of sounding robotic. You’ve probably tried ChatGPT and gotten some great results, but let's be honest – sometimes the responses feel a bit... stiff. If you're in B2B marketing, you know that humanizing your message is key, especially when using a tool like ChatGPT. Luckily, we’ve got some incredible hacks from Naomi Soman, a copywriting pro at SimilarWeb, to help you write ChatGPT prompts that feel warm, engaging, and totally you.

Grab your notebook, because this episode is packed with actionable tips. Here’s how to craft ChatGPT prompts that will have your audience asking, “Wait, was that written by a human or a machine?” Spoiler: They won’t know!

Before you scroll, subscribe to the podcast and YouTube channel!

1. Start with What You’ve Got

The easiest way to make ChatGPT sound more like you is to feed it with examples of your own work. As Naomi explains, loading ChatGPT with content you’ve already created – whether that’s blog posts, landing pages, or newsletters – helps the AI learn your tone.

Action Step:

• Collect a few of your favorite pieces of content (ones that performed well are perfect!) and paste them into ChatGPT. Then, ask it to analyze your style. The more varied the content, the better.

Once it gets a feel for how you sound, ChatGPT can start mirroring that voice in new copy. Just be careful – with smaller samples, it might parrot your writing exactly. If that happens, give it a bit more content to learn from!

2. Create an Editorial Style Guide

Want to take things a step further? Have ChatGPT create a custom editorial style guide for you. This is especially helpful if you’re collaborating with other writers or vendors and want to keep consistency.

Action Step:

• Ask ChatGPT to generate a style guide based on your previous content. This should include everything from your vocabulary level to whether or not you use metaphors. Store the guide in a Google Doc for easy reference later.

Now, whenever you're creating new content, you can tell ChatGPT to stick to the style guide you’ve saved. This cuts down on time spent priming the AI every time you need a fresh piece of copy.

3. Use Customer Language for Maximum Impact

Here’s where things get really fun: Your customers might describe your product or service differently than you do. Naomi suggests mining sales calls or client testimonials for the language your audience uses. Then, feed that into ChatGPT to craft messages that resonate deeply with your prospects.

Action Step:

• Take a transcript from a recent sales call or customer interview and ask ChatGPT to extract key phrases or common pain points. This is especially useful for writing website copy, landing pages, or ads.

By speaking your customer’s language, your messaging becomes more relatable and effective. Remember, they aren’t searching for industry jargon – they’re using terms they understand, and so should you.

4. Test Different Headlines with Swipe Files

If you’ve ever struggled to write attention-grabbing headlines, you’re not alone. Naomi recommends creating a swipe file—a collection of high-performing headlines and taglines—and using it with ChatGPT to generate multiple options quickly.

Action Step:

• Keep a document of headlines that have worked well for your business (or others in your industry). Ask ChatGPT to produce variations of these headlines using your customer’s own words from testimonials or sales calls.

This hack is a time-saver, especially when you need to come up with many headlines for ads, social posts, or email subject lines. Quantity is key here – you’ll likely need to test several headlines to find the winners.

5. Use Formulas for Fast Email Copy

One of Naomi’s go-to tricks is using proven copywriting formulas with ChatGPT. The Problem-Agitation-Solution (PAS) formula is a classic, and it works wonders for writing emails that convert.

Action Step:

• Brief ChatGPT on your offer or service and ask it to write an email using the PAS formula. Make sure to include specific customer challenges from your sales transcripts for a stronger hook.

You can fine-tune the results by telling ChatGPT to focus on sensory details or be more specific in the introduction. This approach will take you 60-70% of the way to a polished email – and save you loads of time.

Did you know the Tiny Marketing newsletter has secret offers, new content, and flash sales you won't see anywhere else? Join the VIP list here.

Bonus Tip: Write Case Studies with ChatGPT

Case studies are powerful, but they can take forever to write. If you have customer success stories or client interviews, use ChatGPT to generate a first draft. Naomi suggests treating the AI like a journalist, asking it to summarize the customer’s journey and success.

Action Step:

• Upload a transcript of a customer success call and ask ChatGPT to write a case study that highlights key outcomes, challenges, and results. Just be sure to remove any personally identifying information before you begin.

This is an ideal hack for busy consultants or service-based businesses that want to showcase their impact without spending hours writing.

Ready to Sound More Human?

By using these simple but effective hacks, you can transform the way ChatGPT writes for you. From crafting killer headlines to capturing your authentic voice, Naomi’s strategies will help you produce engaging, human-sounding content in no time.

So, next time you sit down to work with ChatGPT, remember these steps: load your own content, create a style guide, use your customer’s words, and lean on proven formulas. The best part? You’ll be saving time while delivering personalized content that connects with your audience.

Now, go ahead and give it a try. ChatGPT is your new, non-robotic assistant!