5 Practical Steps to Create a LinkedIn Content Strategy That Actually Works

We all know LinkedIn has changed. What used to be a place for job hunting has evolved into a dynamic platform where people build authority, make connections and land opportunities—without even applying for jobs.

But here’s the thing—if you’re just throwing content out there with no strategy, you're missing out on what LinkedIn can do for you.

So, let’s talk about how to create a content strategy that actually works:

1. Get Clear on What You Want  

This is where most people go wrong. What are you really trying to achieve on LinkedIn? You need to be clear on this from the start. Whether it’s generating leads, building a personal brand or positioning yourself as an industry leader, your content has to line up with your goals. If you're vague, your results will be too.

2. Know Your Audience (No, Really Know Them)  

You can’t just speak to everyone. Who are you trying to reach? Clients? Recruiters? Industry peers? Take the time to understand what keeps your audience up at night and how you can solve those problems. The more targeted you are, the more likely your content will hit home.

3. Consistency is Key—But So Is Value  

Here’s the thing: consistency isn’t about spamming people with content every single day. It’s about showing up regularly with posts that matter. Don’t post for the sake of it—share stories, insights and lessons that offer real value. Give people a reason to stop scrolling when they see your name.

4. Engagement Over Broadcasting  

LinkedIn is not a one-way street. It’s not enough to just put content out there; you have to engage. Comment on other people’s posts. Share thoughtful insights. Get involved in conversations. The more you engage, the more people will remember you—and that’s where the real connections happen.

5. Adapt, Adjust and Evolve  

No strategy is set in stone. Pay attention to what works. Use LinkedIn’s analytics to see which posts get the most traction. Is it your quick tips? Long-form articles? Videos? Don’t be afraid to change things up and refine your approach. Success on LinkedIn is a moving target—you’ve got to stay flexible.

The bottom line? A content strategy isn’t just about being active—it’s about being intentional. Every post, every comment, every interaction should have a purpose. So, if you’re serious about making LinkedIn work for you, start treating it like a strategy game. Get your pieces in place and play to win.

Ready to become seen, heard and paid on LinkedIn, you should sign up for the Content Creation Bootcamp. Send a DM with the word "Bootcamp" to get started.

Till next time I write to you.

With all my love,

Oluwabunmi Ayodele