5 Questions with Her | Onyeka Michael-Ugwu.

Onyeka Michael Ugwu is recognised as one of the pioneers of the medical aesthetics industry in Nigeria, known for her expertise as a licensed Medical Aesthetician and Senior Laser Technician with a decade’s experience across three continents.

As the founder and CEO of Hello Perfect, a leading skin aesthetics and laser clinic in Nigeria, Onyeka has set the standard for medical aesthetics and laser skin treatments in the country. Her hands-on approach and cutting-edge treatments have earned her an excellent track record in delivering noticeable results. Onyeka's educational background and professional credentials span multiple advanced aesthetic treatment licenses from renowned boards across the United States and Europe, including certification as a Laser Safety Officer, Certification in Non-invasive Advanced Body Contouring and Skin Tightening, Certification in Mechanical Dermabrasion of the Skin, and Certification on Advanced Medical Solutions for Skin Disorders, Prevention, and Correction.

She holds a professional certificate in Medical Aesthetics and Laser Technique from the Texas Laser Institute and a degree in Management in Business Innovation from Queen Mary University in London. Leveraging Skin Aesthetics to Champion Transformation Onyeka's mission is to empower people to live whole lives by rebuilding their self-esteem and restoring their confidence through her work. She has been a trailblazer in the beauty space by pioneering services and initiatives that make aesthetic treatments easily accessible, such as her latest initiative, Pay Perfect, which ensures essential beauty treatments are more affordable for women in Nigeria.

Her Network has a brief chat with her on the beauty industry, skincare and more. Please Read and be Inspired.

Q: How would you describe your skincare philosophy and approach?

O: I would say my skincare philosophy revolves around transformational skincare and delivering results-driven treatments. I firmly believe that skincare goes beyond surface-level beauty and should aim to bring about significant positive changes in the skin's health and appearance. In pursuit of transformational skincare, I prioritize evidence-based practices and stay up-to-date with the latest advancements in the field. By keeping a pulse on emerging research, breakthrough technologies, and innovative treatment modalities, I ensure that my clients receive the most cutting-edge and effective skincare options available. Additionally, I believe in a holistic approach to skincare. While I specialise in medical skincare and treatments, I emphasise the importance of a comprehensive skincare routine that encompasses both in-clinic treatments and at-home care. By combining professional expertise with at-home maintenance, we can achieve optimal and long-lasting results.

Q: You clearly care about skincare, and based on online reviews, your service and results are excellent. How have you been able to not only be an active participant in the Nigerian Beauty Ecosystem but also to be consistent and successful in your work?

O: Thank you for acknowledging my commitment to continuous learning and improvement. Indeed, in the ever-evolving field of skincare, staying consistent and successful requires a proactive approach to knowledge acquisition and skill development. First and foremost, as a team, we recognize the importance of staying up-to-date with the latest trends, techniques, and industry advancements. We regularly engage in discussions, share experiences, and conduct internal training to ensure that everyone in the team is well-informed and equipped with the most current information. By constantly re-evaluating our practices, we can refine our treatment protocols and deliver optimal results to our clients.

Furthermore, I am intentional about investing time and resources into attending conferences, workshops, and seminars led by renowned experts in the field. These events allow me to network with industry professionals, gain exposure to innovative approaches, and expand my professional network. The knowledge and connections I acquire through these experiences contribute to my ability to deliver exceptional results to my clients. In summary, my ability to remain an active participant in the beauty ecosystem while maintaining consistency and success is founded on a proactive approach to learning and growth. Through continuous training, team collaboration, attending industry events, and self-assessment, I strive to stay at the forefront of the field, provide exceptional services, and consistently deliver outstanding results to my clients.

Q: What does equal representation look like in the beauty industry, and where do you think there is room for improvement? 

O: Equal representation in the beauty industry means ensuring that all individuals, regardless of their race, ethnicity, or skin colour, are authentically and inclusively represented in various aspects of the industry. This encompasses representation in marketing campaigns, product development, professional opportunities, and broader conversations around beauty standards. It is essential to recognize and address the unique needs and challenges that individuals with darker skin tones may face.

When it comes to equal representation in Nigeria, there is certainly room for improvement, particularly in fostering acceptance and inclusivity for individuals with skin concerns such as vitiligo, advanced acne, and acne scars. These conditions can have a significant impact on a person's self-esteem and overall well-being, and it is crucial that society embraces diversity and supports individuals facing these challenges.

Q: What are your predictions for the global beauty ecosystem over the next five years? Are there any past trends that you believe will resurface?

O: Predicting the future of the global beauty ecosystem will be influenced by various factors such as advancements in technology, shifting consumer preferences, and societal changes. Examples - As we are becoming more conscious of the ingredients used in their skincare and makeup products, this will lead a path to the rise of clean and healthy beauty products and treatments. Advancements in technology, with machine learning and enabling more accurate skin analysis and formulation of tailored skincare solutions. More strides towards inclusivity and diversity, with a greater representation of different skin tones, body types, and gender identities A more wellness and inner beauty approach. Connecting the dots with mental health, nutrition, and skin health. The future will definitely be interesting however adaptability and staying attuned to consumer preferences will be essential for beauty brands and professionals to thrive in this ever-evolving environment.

Q: What changes would you like to see in the Nigerian beauty industry?

O: In the Nigerian beauty, medical aesthetics, and skincare industry, there are several changes that I believe would be beneficial for its growth and development. These changes primarily revolve around access to education, government regulation, access to medical-grade treatment products, and mortgage facilities.

Here are some specific areas where improvements are needed:

1. Access to Education: The industry would greatly benefit from enhanced educational opportunities for professionals in skincare, medical aesthetics, and beauty. This includes providing comprehensive and specialised training programs, workshops, and certifications to ensure that practitioners have the knowledge and skills necessary to deliver safe and effective treatments. Investing in education will elevate the overall standard of care in the industry and empower professionals to provide top-quality services to their clients.

2. Government Regulation: The implementation of clear and comprehensive regulations by the government is crucial for the industry's growth. This includes licensing requirements, guidelines for safe practices, and the establishment of regulatory bodies to oversee and monitor the industry. Adequate regulation would help protect consumers, ensure ethical practices, and foster an environment of trust and accountability within the beauty and medical aesthetics sectors.

3. Access to Medical-Grade Treatment Products: Availability and accessibility of high-quality medical-grade treatment products are essential for professionals in the industry. Ensuring that professionals have access to a wide range of effective and safe products would enhance the quality of services provided to clients. This can be achieved through partnerships with reputable suppliers, importation regulations, and initiatives that facilitate the availability of these products within Nigeria.

4. Mortgage Facilities: The establishment of mortgage facilities specifically tailored to the beauty, medical aesthetics, and skincare industry would support professionals in setting up and expanding their businesses. Access to affordable financing options can help practitioners acquire state-of-the-art equipment, upgrade their facilities, and invest in advanced training. This would contribute to the overall growth and development of the industry, allowing professionals to offer a wider range of services and meet the increasing demands of clients.

5. Collaboration and Networking Opportunities: Encouraging collaboration and networking among professionals in the industry is vital for knowledge sharing, mentorship, and professional development. Creating platforms, events, and associations that facilitate these connections can help foster a sense of community and provide opportunities for continued growth and learning. These initiatives can also serve as avenues for collective advocacy, where industry professionals can work together to address common challenges and drive positive change.

By addressing these areas and implementing necessary changes, the Nigerian beauty, medical aesthetics, and skincare industry can experience significant growth and provide enhanced services to its consumers. These improvements would contribute to the industry's professionalism, quality of care, and reputation, ultimately benefiting both professionals and clients alike.

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