5 reasons why you should start your UGC journey today.

What is UGC?

User Generated Content is a recent phenomenon which uses customers to advocate on behalf of brands. UGC campaigns allow customers to share their experiences with the products or services they provide. As 70% of customers trust peer reviews and recommendations over traditional advertisement, this is extremely beneficial for both the brand and the customers.

How does this work with internal communications? We simply replace customers with staff. 

Now, find out why UGC will have a positive impact on your company’s internal communication strategy. 

• 1. Engagement

Employees want to watch what they see outside the office inside the office. They want to see more internal content that they can relate to, and UGC has been proven to be very successful and engaging both externally and internally. User Generated Content on a website can increase conversations by 74%, and there has been a 50% increase in engagement for social campaigns that incorporate UGC. 

With UGC, you can find out what motivates your specific audience and create content that everyone in the business will want to watch and talk about. 

With the rise of vloggers and social media, people consume more and more short, relatable, and shareable content, which is why staff also want to see that kind of content within their business. Feedback Films has the most watched UGC videos on Google, Unilever, and TalkTalk's intranets.

• 2. Value for money

Using UGC dramatically reduces production costs, as staff are filming themselves using simple but effective technology that will create quality pieces of internal communication. We all have smartphones: it's about time we start using them.

It will no longer take you six months to produce a video for a budget of £10k. Your staff can shoot the video, and we’ll edit it into a professional looking piece of internal communication within 48 hours.

UGC is a sustainable strategy for your business: it allows for more high quality communication content, even if you have a restricted budget. 

3. Fun

UGC can allow you to be creative, and to make shareable videos that employees will enjoy watching. User Generated Content gives you infinite possibilities. 

Filming content is fun, especially when you have a team helping you. It is definitely not easy at first, but there is a major sense of satisfaction when you sit back and watch the final product. It is this sense of pride and excitement that is the secret ingredient to UGC. The production process itself creates hype surrounding the project, which is the catalyst to successful company wide engagement.

• 4. Smart 

UGC is what the smart businesses are doing: they have realised that traditional internal communications strategies, such as emails, corporate videos, and webinars did not land well within the business.

Communications should seem bottom up, so everyone in the business can relate and properly engage with it. So, follow the smart businesses, and get on the UGC phenomenon.

• 5. Future proofing your business

UGC will improve the way your business communicates. Thanks to these bite-size shareable videos, everyone in the business can share information intuitively, reducing duplication of effort and silo working, increasing cross-fertilisation of ideas, and ultimately, creating better work dynamics, especially around collaboration. 

Businesses are extremely hungry for content. Currently, workforces don't have the expertise or skills to produce their own content professionally. UGC allows them to build that capacity within their business, which in return allows for frequent high quality pieces of internal communications to circulate around the business. This was proven to help companies succeed in a VUCA environment.

At Feedback Films, we have all the resources to help you embark on this journey. Convinced?

It starts here: hello@feedbackfilms.com