5 Way to Fix Content Gap
Introduction
Content gaps are inevitable, but they don’t have to be permanent. Here are some tips for overcoming content gaps:
Generate More Content Ideas
A content calendar is an important tool for every business or organization looking to increase its online visibility and presence. A good calendar will help you organize all of your content creation efforts in one place so you can see what needs to be written and when it should be published.
It also makes it easier for new writers who may not have any experience creating blog posts or social media updates before joining your team; they'll know exactly what needs to be done each week without having to guess at whether there are any gaps within their schedule.
Use a content idea generator. There are plenty of different ways to generate ideas for new blog posts and social media updates—and no single method is right for all businesses! Some prefer brainstorming sessions where everyone gets together and talks about what they're interested in writing about (with some creative juices flowing through everyone's minds).
Others prefer using templates such as this one from HubSpot which asks users questions like "What problem does my customer face?" or "What unique benefits does my product offer?"
Develop A Promotion Calendar
Once you have a content strategy in place, you'll want to promote your content on social media. If you're going to be successful at marketing your content, it's essential that you develop a promotion calendar.
The calendar should include the following:
Put On Your Editor’s Hat
An editor’s hat is a metaphor for approaching your content with an analytical mindset. It’s about taking a step back, looking at your material from a different perspective, and deciding how to best improve it.
As the editor of any piece of writing, you have to make decisions about what you want your reader to take away from reading it—and that can be tricky when dealing with something like content gaps in an article or report. You might think that readers want more details on one topic and less on another, but if you don’t take the time to analyze your writing objectively as an “editor” would do, then you won't know which parts need fixing until after the fact (if ever).
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Perform Regular Site Audits
Site audits are an important part of the content gap strategy. A site audit can provide insight into what you're missing, what's popular and what your audience is looking for. It will also allow you to look at the site as a whole so that you can find ways to improve it and make it more user-friendly. Site audits are easy to do, but they require regularity if you want to get the most out of them.
You don't need any special tools or skills (though if you have those things, that's great). When performing a site audit, analyze your current content assets (posts and pages) by looking at their titles, descriptions and tags.
Check analytics data from Google Analytics or other tools like HubSpot or CrazyEgg - these will give some indication of how popular your current pages/posts are with audiences
Measure What Matters
You already know what matters to your audience: content that educates them about the products and services you offer. But how do you know if your content is actually doing the job? Well, pay attention to engagement and not just visits.
A visit might simply mean a user browsed through one of your pages without engaging with it in any meaningful way, so there's no reason to count those as views. You can also measure how well your content is performing against your goals—for example, whether it was able to convince someone to sign up for an email newsletter or buy a product via an online store page—and see where you need improvement.
Content Gaps Happen When You’re Not Investing Time
Content gaps are caused by a lack of investment in generating new content, promoting already-published content and measuring the efficacy of your current content. Here's how to solve these issues:
Generate new ideas. If you're not generating enough new ideas, try this exercise: Ask yourself if there is anything unique or interesting about your business. Then ask yourself how you could use that idea as a way to stand out from competitors and attract customers.
Promote existing content on social media channels like Facebook and Twitter - but don't spam people! If it's relevant to them, they'll be more likely to interact with it than if they just see another generic ad or post from you every time they check their news feed (which happens pretty frequently).
You should also share links sneakily into relevant conversations so people can find them organically instead of having someone force feed them information all day long - this makes it much more likely that they'll read/watch/listen without being annoyed at first glance because there was no context given beforehand so now what do I do?
Conclusion
The best way to avoid content gaps is by planning for them. With a plan in place, you can respond quickly and effectively when your audience’s needs change. This article has given you some ideas on how to start addressing those needs with new content or reworking existing content. If you want additional help with your blog, please contact us today! We’ll develop a strategy tailored just for you and your business needs