50 Short Form Video Ideas for Healthcare

At Laundry Lane, we’re passionate about helping healthcare organisations harness the power of video – whether it’s something we create for you or you create yourself.

Let’s face it – in today’s world, people are more likely to watch a 30-second video than read a block of text. 

And that’s great news for us, because video does the heavy lifting: it grabs attention, sparks action, and gets shared 1200% more than text and images combined. 

Whether you’re simplifying a policy update or reminding people to drink more water (have you had your 2L today?), short-form video is the ultimate way to make your message stick.

To get you inspired, we’ve put together 50 creative short form concepts tailored for health organisations like yours and 10 examples of organisations that are doing a great job with video.

Note: The irony is not lost on us that we are about to give you a wall of text instead of a punchy video, but hopefully you get some ideas.

1. National Health Policy Updates: Share key updates to public health policy, such as "What the New Medicare Changes Mean for You."
2. Preventative Health Campaigns: Highlight state-wide health initiatives like "Australia’s Free Flu Vaccination Programme Starts Today."
3. Emergency Health Alerts: Provide quick, critical updates during health crises, such as "Stay Safe from the Heatwave – Hydration Tips."
4. Public Health Data: Present statistics in engaging formats, like "1 in 3 Australians Live with Chronic Illness – Let’s Change That."
5. Healthcare Budget Insights: Simplify and explain health funding allocations with examples such as "Where Does Your Healthcare Tax Go?"
6. Health Insurance Education: Explain coverage or programme changes, like "What Is PBS and How Does It Save You Money on Medication?"
7. National Campaigns: Promote large-scale initiatives like mental health or cancer screenings, such as "R U OK? Day: How to Check In on a Mate."
8. Public Health Anniversaries: Celebrate milestones in healthcare progress, like "50 Years of Medicare: Here’s What We’ve Achieved Together."
9. Health Workforce Spotlights: Showcase the people delivering national healthcare, such as "Meet the Nurses Behind Australia’s Vaccination Success."
10. Environmental Health Awareness: Link policy to public health outcomes, such as "How Climate Change Impacts Respiratory Health."
11. Legislative Highlights: Explain new health-related bills, like "Australia’s New Tobacco Tax: What You Need to Know."
12. Nationwide Wellness Tips: Provide generalised health advice for all demographics, such as "Simple Steps to Stay Active, Regardless of Your Age."
13. Indigenous Health Initiatives: Promote culturally sensitive health campaigns, like "Closing the Gap: Improving Indigenous Health Outcomes."
14. Partnerships with NGOs: Highlight collaborations with nonprofits, such as "Working Together to End Domestic Violence."
15. Digital Health Tools: Promote national telehealth services, like "Book Your Next GP Appointment Online with MyHealth."
16. Local GP Campaigns: Encourage use of general practitioners for preventative care, such as "See Your GP for Free Health Checks Today."
17. Mental Health Resources: Promote services like Headspace or Beyond Blue, with videos like "Need to Talk? Help Is Just a Call Away."
18. Care Coordination Tips: Explain how PHNs help manage chronic illnesses, such as "How to Create a Personalised Care Plan."
19. PHN Partnerships: Highlight collaborations with community health organisations, like "Together with Local Clinics, We’re Tackling Diabetes."
20. Youth Health Campaigns: Promote programmes aimed at younger demographics, such as "Free Sexual Health Checks for Teens."
21. Aged Care Initiatives: Showcase support for elderly populations, like "Navigating Aged Care Services with Ease."
22. Health Literacy Education: Simplify medical jargon for the public, such as "What Does 'Chronic Condition' Really Mean?"
23. Telehealth Awareness: Promote virtual consultations, like "See Your Specialist from the Comfort of Home."
24. Regional Health Updates: Share specific health challenges or successes in the area, such as "Reducing Smoking Rates in Rural Queensland."
25. Disability Services Support: Highlight accessible healthcare services, like "How We’re Improving Health Equity for Australians with Disabilities."
26. Hospital Highlights: Showcase new facilities or equipment, such as "Take a Look Inside Our New Maternity Ward."
27. Community Health Workshops: Promote free classes or events, like "Join Us for a Free Nutrition Workshop This Saturday."
28. Vaccination Drives: Highlight local immunisation events, such as "Pop-Up Flu Vaccination Clinics Near You."
29. Local Health Milestones: Celebrate district-specific achievements, like "Over 10,000 COVID Vaccines Delivered in Our Region!"
30. Patient Stories: Share testimonials from those served by the LHD, such as "How Our Community Health Centre Saved Sam’s Life."
31. Outbreak Information: Provide updates on regional health emergencies, like "Stay Safe During the Recent Gastro Outbreak."
32. GP Training Programmes: Promote local opportunities for health professionals, such as "Are You a GP? Join Our Rural Medicine Programme."
33. Allied Health Services: Spotlight services like physio, speech therapy, or dietetics, such as "Did You Know? Our Clinic Offers Free Dietician Consultations."
34. Cultural Competency: Promote inclusive healthcare practices, like "How We’re Improving Health Access for Multicultural Communities."
35. Maternal and Child Health: Focus on family services, such as "Free Baby Weigh-In Clinics Every Thursday."
36. Health Trends in the District: Share trends affecting your local area, like "Why Diabetes Is on the Rise in Our Community."
37. Cancer Screening Awareness: Encourage early detection programmes, such as "Book Your Mammogram Today – It Could Save Your Life."
38. Local Partnerships: Highlight collaborations with schools or councils, like "Bringing Health Workshops to Local Schools."
39. Healthy Lifestyle Challenges: Inspire the community to join local fitness drives, such as "Step Up This Spring – Join Our Walking Group!"
40. Recognition of Health Staff: Celebrate individual contributions, like "Meet Dr Khan, Our District’s New Chief Surgeon."
41. Behind-the-Scenes in Hospitals: Offer glimpses of life inside the healthcare system, such as "A Day in the Life of Our Emergency Room Team."
42. Specialist Introductions: Showcase your experts and their roles, like "Meet Dr Andrews, Cardiologist at St. Vincent’s Hospital."
43. Medical Procedure Explainers: Simplify what patients can expect, such as "What Happens During a Colonoscopy?"
44. Celebrating Patients’ Progress: Highlight recovery stories, like "How John Walked Again After His Stroke."
45. Technological Advances: Share the latest medical innovations, such as "Introducing Robotic-Assisted Surgery at Our Hospital."
46. Chronic Illness Support Groups: Promote meetings or resources, like "Join Our Weekly Support Group for Cancer Survivors."
47. First Aid Tutorials: Teach basic life-saving skills, such as "Learn CPR in Just 60 Seconds."
48. NGO Campaign Partnerships: Highlight specific causes or events, like "Join Us for Red Cross Blood Donation Week."
49. Health Equity Initiatives: Promote programmes for underserved populations, such as "Bringing Free Clinics to Remote Communities."
50. Emergency Preparedness: Teach readiness for crises like bushfires or floods, such as "How to Build a First Aid Kit for Your Family."

10 Organisations Championing Short-Form Video:

• NSW Health
• Victorian Department of Health
• University of Sydney
• Monash Health
• UTS Faculty of Health
• Barwon Health
• Western Health
• SA Health
• Smiling Mind