How Unis Are Bringing Research to Life Through Video

Universities are where groundbreaking ideas and life-changing discoveries happen, but how often do those stories really get out into the world? Too often, they’re stuck in academic papers and conference rooms.

That’s why it’s so inspiring to see more and more unis using video to showcase their research. And they’re not just throwing stats at you, they’re making it personal. By focusing on the people behind the work, these videos turn complex ideas into stories that anyone can connect with.

This blog highlights some of the best examples out there.

Featured Project: UNSW's 10 Minute Genius

Brief:

Right across the sprawling campus at UNSW Sydney, hundreds of minds are hard at work finding solutions to some of the world’s most pressing problems. From modern slavery, to Tourette’s Syndrome, there’s hardly a corner of life that remains unexamined – and they wanted you to know about it.  UNSW Centre for Ideas came to Laundry Lane to create the third season of 10 Minute Genius

Solution:

In order to retain audience engagement and retention of information, we devised a dynamic creative approach for these videos that combined down-the-barrel interviews with mixed-media collage animation style. The conversational tone of the experts speaking directly to the viewer, paired with punchy graphics and illustrations to highlight key concepts resulted in viewers being able to engage with the content easily whilst being visually captivating.

Post It

Note: Whilst not technically a university ad, it fits the brief of making great ideas known!

Monash University

CSIRO

TED-Ed

University of Technology Sydney

Nature Magazine

The University of Queensland

The Australian National University

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