$500K a month with half the staff

(Most businesses don’t need more people; they need the right people in the right places)

Hello, my friend,

I hope you’re well.

Today, I have a brief case study on reshaping a team to achieve a significant leap in revenue.

Let’s dive in.

The business

Incredibly simple. My client creates content on Youtube, collects emails, and then sells his course to these subscribers. 

He also runs YouTube ads targeting both channel viewers and new audiences, along with Facebook ads aimed at website visitors and lookalike audiences.

His sales funnel includes a live webinar held once a month. Once a successful version is achieved, he turns the recording into an automated webinar.

That’s the business—generating around $20-25K per month.

The problem

When I first met my client, he was running a six-person team to handle all of this.

And it was a massive mess. Everything felt like a battle.

My client was stuck in the day-to-day management of his team, constantly pushing them to execute, yet nothing was moving forward.

Projects that should’ve taken a few days dragged on for weeks, and the harder he tried to get things moving, the more resistance he faced.

It was as if no one on the team was on the same page:

• His video editor and graphic designer operated in their own worlds, producing work that clashed with each other and the brand.
• The two ad buyers—one for Facebook, one for YouTube—worked like they belonged to separate businesses, with no coordination or shared strategy.
• His copywriter was overwhelmed, buried under a pile of ideas, unable to keep up with the content flow or find clear direction.
• Then there was his PA—traditional, old-school—focused solely on managing his calendar and emails when what he really needed was someone to help manage the team. She was entirely out of her depth in that role.

My client was beyond frustrated.

He wanted to scale his business while preserving its core values and culture, but nothing was working.

His team was out of control, and he felt like he was just spinning his wheels.

No one was coming up with fresh ideas, and no one was going the extra mile to support him or his customers.

Yet, every month—without fail—the team would be there, asking for their paycheck long before payday.

This team was costing him around $15K a month, eating up nearly all his profits after ads and other expenses.

Instead of seeing growth, he was watching his business bleed money, completely out of control.

The solution

My client needed a leaner, more focused team. Fewer, but better people to run things smoothly.

So, we went from a team of six to just three:

1. The PA: The first step was to let go of the PA. In her place, I brought in a “Swiss Army knife” type of marketer—someone who understood every part of Antoine’s business and could manage the entire sales funnel independently. She kept the team aligned on deadlines and quality, ensuring nothing slipped through the cracks. Within three months, she was promoted to Operations Manager. She was a powerhouse, achieving more in less time and with top-notch quality.
2. The Ad Buyers: Next, we combined the ad buyer roles. I brought in an ex-Google superstar who could manage all paid channels for both cold and warm traffic. This created a unified ad strategy, saving both time and budget.
3. Video Production: We applied the same approach to video production. Instead of having a separate graphic designer for thumbnails and a video editor who took days to edit 30 minutes of footage, I brought in a YouTube specialist who could handle everything himself—and in half the time.

We ended up with a tight-knit team of three:

With our new Operations Manager handling emails and copywriting, we no longer needed a separate copywriter.

In just three more months, the results started to show.

By refining the sales funnel, upgrading YouTube content, and improving ad performance, my client saw his first-ever $40K month.

Then we hit $50K.

At that point, we brought in a top-tier copywriter from my client’s industry—expensive, but one of the best in the world. Over the next two months, we worked with him to optimize every part of our process: email flows, the webinar script, ad angles, landing pages—everything.

This copywriter was here solely as an advisor. The Operations Manager handled implementation to ensure the team’s workflow remained smooth.

After some refinements, the copywriter suggested launching a new offer as an affiliate with one of his major U.S. contacts.

We set up an exclusive affiliate deal and ran this offer under the copywriter’s guidance.

The team was firing on all cylinders. Everyone was in sync, work was flowing smoothly, and we were enjoying the process.

That first month, we broke $100K.

And then it happened.

In month two, my client’s business pulled in $500K.

Yes, you read that right—$500K in a single month, with ad costs around $30K and team costs under $15K.

The take-away

Most businesses don’t need more people; they need the right people in the right places.

My client went from barely scraping by to making life-changing money by streamlining his team and focusing on quality over quantity.

I genuinely wish for you—and everyone reading this—to experience what this team achieved. To have a team so in sync that work flows smoothly, is enjoyable, and everyone’s fully engaged.

The kind of team that isn’t just hitting targets but absolutely crushing them, scaling quickly, and making serious cash along the way.

If you’re feeling the weight of a bloated team or a lack of alignment, it might be time to re-evaluate who’s doing what.

Book a call here, and let’s see how we can make your team work like this too.

It’s free and not a sales pitch—just a chat about building something great.

To your success,

Julien

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