The 6 best powerful strategies of the lead generation
Every marketer who wants to grow his current business pipeline must focus on lead generation.
To attract more leads for your marketing funnel, you have to increase your customer awareness for your brand, build trust to grab his interest in your products, promote your social media communication.
Using lead generation strategies will help you to create strong relationships with the high qualified customer to encourage them to take action and purchase your product.
Moreover, your marketing strategy needs to reflect what your clients want and expect,
so a successful lead generation strategy is what keeps the pipeline full of sales prospects even while your selling rate is low.
First of all, we need to define the meaning of lead generation:
What is lead generation?
Any potential customer who is interesting in your products or services called “A lead“.
When a customer shows interest in your brand by visiting your webpage to download a free EBook, or signing up to receive your updated news or offer, watching a webinar.
In this case, you could easily collect his details and save them on your customer data sheet to engage him in your next events. This process is called “Lead generation“.
The Marketing funnel contains 3 levels (Top, Medium, and Bottom), each level has its features and conditions to improve generating leads.
What are the four steps of lead generation strategy?
1- Data collection:
This is the first step marketer have to start with.
It means to collect the main data of your customer and/or their work too such as, name, mobile number, location, position in his work, range of salary, marital status, so on.
Transfer the current status from a potential customer to be as a new lead.
3- Lead qualification:
Using the collected data to determine the probability of the customer to purchase your product or try your services.
It related to the first and second steps of lead generation strategy, where you could segment into groups.
Here we will mention some guaranteed lead generation strategies:
1- Use gated content:
Gated content is any content that your visitors can access only after providing their information.
In most cases, this means providing lead information like their name and email address.
Some have played with the idea of requiring social media follows or likes in exchange for content, which is a viable, but less utilized strategy.
Here lead generation strategy is effective because it provides your target audience with valuable content for free such as EBooks, online courses, white papers, Demos, etc.
At the same time, it helps in attracting high-quality leads interested in topics related to your brand or offerings.
2- Blog valuable posts regularly:
it is important to improve your ranking on Google search by using the most popular keywords to be at the top of search engines.
Besides, it helps to nurture new leads, make them trust your valuable posts.
Kindly note, you should include hyperlinks in every blog post, to other pages on your website within the copy of the post, as well as a prominent call-to-action at the end of the post to ensure interaction with customers.
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3- Optimize your website:
Ensure that the customers who visit your website can find your lead magnet.
The marketing funnel and customer segmentation are important here, where your lead magnet likes to meet their needs on your products.
But, how you could attract the lead magnet, there are many methods as:
* Use a lead generation pop-up.
* Add CTA at your homepage.
* Add a lead generation hello bar.
Your homepage is a way to show your products, if you focus on providing customer needs, you will easily grab their attention.
4- Use the power of social media:
Facebook and LinkedIn are the most platforms you can post your posts on it, where social media be a great source of leads if you know where to look.
If you already have followers on LinkedIn or friends on Facebook, you can use this advantage to encourage them to read, hence your metrics for social selling index (SSI) on LinkedIn will be increased.
In addition, you can use online communities on social media to divide your target audience into groups which similar to the same problem you try to provide a solution to it.
Once you know them, try to engage them in your services to get their subscription.
5- Provide a good offer:
It is an effective way to provide offers on your website because it helps in lead generation.
You could start by offering a free trial, free consultation, something to add value to your customer.
6- Use clear and easy landing pages:
You could share a short video as a way to promote your relationship with your customers.
An effective short report will play the same role too:
It is important to avoid annoyed from the customer without posting long articles or posts.
Video could work as a lead magnet on your landing page.
Use variety tools to attract different customers to your landing page.
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