6 Print ads taking advantage of mobile technology
According to many studies, Print advertising remains one of the most efficient ways to build awareness. Not only the reach and the trustworthiness of the newspaper is the key to this success. The format serves the stopping power of these ads and "brand" the message into the reader's mind. With time, advertisers and their agencies are working always harder to translate this message in powerful Ads. Today, the emergence of new technologies have open horizons to be creative and offer people great brand experience.
Creativity is connecting things (S. Jobs)
Beyond campaign's success, these creative Ads benefits of excellent PR (and Advertising industry awards... hurrah!) I collected some of them that combined print advertising and mobile technology hoping they will inspire you.
#1 - 3 SUISSES - from backstage to e-shop cart
3 SUISSES, a french mail order company was the subject of a magazine shooting. To enhance visibility and drive traffic to the new collection on the e-shop, they topped their presence in the magazine with an interactive cover showing the making of the shooting with direct links to the product pages.
2015 | 3SUISSES - LE SOIR (Victoire) - Dentsu Aegis - Viseum | Belgium
#2 - Nivea the protection Ad
An ad that allows parents to monitor the distance from their children on the beach.
2014 | Nivea | FCB São Paolo | Brazil
Nivea already explored the combination of print advertising and smartphone in 2013 with the excellent Nivea Solar Ad Charger. Same agency credits (guess why :) ).
#3 - Sonera - Speed test
Mobile operator Sonera was the first to open 4G -- the world's fastest mobile connection in Finland. How to tell this in a traditional print media? Without being traditional. Since 4G is all about speed, we created a game -- a reaction speed test. By challenging yourself and your friend you were able to win a Sonera 4G connection.
2011 | Sonera | DDB Helsinski | Finland
#4 - AXA - redifining print ad
This ad is from 2010 ! Maybe the first of this serie... The insurance specialist thought launching an innovative product deserved an innovative ad.
2010 | Axa insurance - Duval Guillaume | Belgium
#5 - VW - Test drive
Every marketeer that is involved with a car manufacturer knows how important the test drives are for the sales. Volkswagen found a way to make it fun and easy to engage with the german brand.
2011 | Volkswagen | agency credit unknown | Norway
#6 - Lexus
Combining both print and mobile technology for a very successful "wow effect" in Sport Illustrated magazine.
2012 | Lexus | TeamOne | U.S.A.
Some other exemples of interactive print ads using smartphones:
Ford Explorer
These are Ford Explorer's Interactive Print Ads. With three separate print ads that, once your phone is placed on the ad, you get an interactive video demo of the SUV's new features: Park Assist, Power Fold and Adaptive Cruise Control.
2014 | Ford - BBR Saatchi & Saatchi Israel | Israel
O Boticario
Another making-of, in Brazil this time where the giant cosmetic company offers Vogue's readers a tutorial to reproduce the model's look step by step... using O Boticario products of course !
2011 | O Boticario - AlmapBBDO | Brazil