7 Lead Generation Ideas for Content Marketing

Looking and waiting for the customers to visit your business while expecting the paper or TV ads to work? It’s time to match your pace with revolutionizing times. 

Have you considered the potential marketing opportunities on different platforms? With different forms of digital marketing, the selection of the best for your company fully relies on the company type, business type, target audience, and offerings. Explore the different lead generation ideas, but choose the method that best suits you. 

Moreover, if you are unable to fixate on one by the time you reach the end of this article (because all seven are great), don't worry! Embrace the learning journey and leverage the power of different options!

Understanding Lead Generation

A person can be considered a lead when they have expressed their interest through one or more of the following forms, such as exchanging numbers for further queries, signing up for updates or newsletters, attending a webinar, or downloading the free guide. The activities indicate the person’s likelihood to make a purchase. 

Businesses need to deliberately pitch their product and perform content marketing to increase the public’s interest and thereby generate the lead. There are multiple ways of lead generation. We will discuss the top 7 ideas here. 

7 Lead Generation Ideas

Here are some top ideas you can take inspiration from for your business:

1. Landing Pages

Responsible for the first and lasting impression of your business, product, and service, the efforts to keep the user engaged while serving them with maximum information are made through landing pages. These pages are part of the content marketing strategy and must be curated accordingly. 

They should have all the critical information, which includes features, factors, genuine customer testimonials, discounts and offers, and the lead generation method. Some methods are as follows: 

• Lead generation form 
• Easy purchasing ability 
• Newsletter sign-up
• Offering a free guide or kit in exchange for a connection 
• Offers for free trials 

Below is an example of AirBnb’s landing page for those who are inclined towards hosting. 

2. Social Media

With around 95% of mobile users accessing social media, it is the best place to capture leads. Businesses can use the platform to present themself while simultaneously generating the lead. While keeping your fan following and explorers of reels and pages engaged, the goal will be to attract them to the actual site, maintain their loyalty, and hence gain the leads. Businesses have multiple ways to interact and incorporate transparency in their working condition through efficient content strategy: 

• Creating contests and getaways 
• Using trending and creative content 
• Bringing up Ask Me Anything sessions 
• Going live with experts in the industry to genuinely help the users 
• Offering gated content 
• Branding the business through social media ads 
• Replying to comments 
• Ensuring interactive content and comment section 

Here’s an example of AWS advertising a free e-book on LinkedIn– a compelling lead magnet offer:

3. Influencer Marketing

With people trusting the individuals they consider their ideal, influencers on social media belong to this category. People can judge influencers’ content marketing motives based on the consistent quality of their content. Therefore, influencers are one of the go-to options compared to other methods of learning about brand reviews. Influencers have a large role in generating leads for businesses with clearly visible effects. 

Here is an example of HomeDepot partnering with an influencer where she creates a game with the brand’s product:

Influencers can directly influence the quantity of traffic and contribute to the growth and spread of business with digital marketing content. Influencer recommendations and discounts through their personalized codes are the topmost ways to generate leads. 

4. Gmail Ads

Besides the common method of email marketing for generating leads, Gmail Ads are another interesting option in lead generation ideas. They are comparatively better owing to the ability of businesses to capture their competitors’ interest. Businesses can use a content marketing strategy like Adwords campaigns to reach their competitors’ customers through keywords or domains used by the competitors. The aim here is to reach the target audience already using services in similar domains and offer solutions to their existing problems without compromising the quality features. 

5. Remarketing

Repeated display of specific facts to force them into one’s mind has been the content marketing strategy for a long time. Generally, the lead generation ideas are considered to act in a specific direction, i.e., get the leads and work on their conversion to customers. The multiple of them who do not become customers still hold a chance for the businesses. 

Remarketing is the technique to utilize this loose end. It aims to bring the old viewers, leads, already interacted audience, or site visitors back to the business. The aim is to exhibit the offerings of products and services and convert them into customers. Modifying campaign restrictions, using Google Tag Manager, and Google Ads Remarketing are some methods to enhance growth.

Here’s an example of how Spotify comes forth with a promotion in their remarketing as people browse other sites on the web.

6. Blog Posts

One of the intriguing characteristics a business can put forward to attract leads is to indicate their knowledge and expertise level. Businesses that know exactly what they are doing and are well aware of minuscule aspects are better trusted by their customers. The stated communication is possible through blog posts, a type of content marketing. If you are choosing this option, keep it informative, accurate, readable, and engaging while also interacting with the customer.

Ensure that you incorporate unique insights from your own perspective while devising your content strategy. It will help the readers connect and hence build trust in the business. Remember that the digital marketing content, blog, must naturally comprise the keyword to ensure you reach the right audience. Lead generation from the blogs is easier with the interactive headlines, adding CTAs, making the blogs relatable, answering the maximum possible questions, and adding visuals.  

7. Videos

The oldest form of content marketing technique, the videos used to be carefully created in earlier times, as there was only one chance. With digital media in hand, video creation and editing is just a matter of a few hours. Their wide presence being everywhere requires you to outshine every other existing reel to make a home in the viewer’s mind and heart. 

The following example of a well-shot video by Kodiak Cakes can be your inspiration for lead-generation tactics. 

Good Looking Flapjacks - Kodiak Cakes

The higher the entertaining content, the higher the engagement. With comments being more interesting than videos and the real area of genuine feedback, ensure your high quality of service and customer relation is naturally visible here. Content marketing strategy should be mandatorily considered when creating videos for digital marketing content. 

Monitor Lead Reports from ReportGarden

We are sure our lead-generation ideas will help you win more customers. So, what’s next? Do you know how to manage them? An organized platform with clear visualization of information is essential to manage the leads and business effectively. The reports and dashboards will be your prime need. 

Hunting for the same will be tedious when your prime requirement is to focus on choosing the best lead-generation ideas for the business. Helping you ease your search, we present to you the idea givers, ReportGarden. We offer a user-friendly platform to create e-commerce, search marketing, multiple channels, keyword ranking, and social media marketing reports. Test us for free and choose for yourself! 

Simplify your marketing reports with ReportGarden - Book a Demo