7 Powerful Psychological Tricks to Get Clients Automatically from your Content

"You cannot change the world without understanding the forces that move it forward!"

The "bloodflow" of your coaching business, like in any other business comes from new clients, or recurring clients.

That means, it all comes down to sales.

And sales is all about psychology.

Beyond showcasing expertise, understanding and leveraging psychological tricks in your content can make a significant impact.

Let's explore seven psychological strategies to enhance your coaching content and increase conversion rates.

This is just a glimpse of what understanding psychology can do for your business...

Get the full guide "33 Dangerous Secrets How to Create Viral Articles, Reach Millions and Be Unstoppable!"

Ok, let's start...

7 Powerful Psychological Tricks to Get Clients from your Content:

1. Forget CTAs, Focus on CTBs

Forget Calls to Action (CTA), instead focus on adding Calls to Benefit (CTB).

What's the difference?

CTA is when you ask your readers to take an action.

Example: "Subscribe now!", "Join my Newsletter!", "Grab your Ticket!"...

CTB is when you invite the reader to claim their benefit.

Example: "Grab your free gift!", "Download 20 free lessons now!", "Read exclusive content!"...

Everyone thinks about "what THEY get out of" something.

Even you, when you read something you are reading to get a certain benefit.

You read this article because you want to learn the most powerful psychological secrets so you can use in your content and get more clients.

When you invite people to take an action, you will have better results if you just remind them of the benefit they will get from taking that action.

Another powerful psychological principle is the idea that people are more likely to adopt a larger commitment after making a smaller one.

By encouraging your audience to take small actions or commitments first, you create a pathway for them to engage further.

Design compelling Calls to Benefit (CTBs) that initiate these small steps, gradually leading your audience towards more significant commitments.

Example:

Ordinary Text: "Sign up for our coaching program today and start your journey to success."

Incorporating the Trick: "Take the first step toward success by joining our exclusive newsletter. Receive a free guide with 20 actionable tips to kickstart your personal growth journey. Grab your gift now!"

Don't aim for perfection, instead...

2. Use The Pratfall Effect

Contrary to the belief that perfection is key, the Pratfall Effect suggests that displaying vulnerability or admitting minor flaws can make a brand seem more relatable and authentic.

As a coach, consider sharing your own challenges and lessons learned.

This transparency not only humanizes your brand but also builds trust with your audience.

Examples:

Ordinary Text: "As a mindset coach, I have all the answers and solutions for you."

Incorporating the Trick: "I've faced many setbacks on my journey. And each of them taught me a valuable lesson. As a mindset coach, I'm here to share not just my successes but also the valuable lessons I've learned from my challenges. Let's navigate this path together, embracing vulnerability as a tool for growth."

Make sure people crave your content...

3. Use The Von Restorff Effect

The Von Restorff Effect highlights the importance of making endings memorable.

In today's world there is a lot of noise.

People have less and less attention.

Make sure your endings are wortwhile so people will invest time in consuming your content.

Ensure that they leave a lasting impression by making powerful conclusions.

Here are few things you can do to reach that effect:

Summarize key takeaways, provide a clear call to benefit, or leave your audience with a thought provoking question to enhance recall and engagement.

If your content follows a storytelling format, end with a cliffhanger that leaves your audience curious and eager for the next chapter.

Tease an upcoming story or topic, creating anticipation for future content.

[Here are the 5 most powerful emotions you should add in your content to make it 1000x more viral]

Sometimes you need to...

4. Make People Feel The Painpoints and The Long Term Satisfaction

Addressing pain points is a powerful way to engage your audience.

You need to make your audience feel the pain points you are addressing, to shortly imagine themselves what their life would be like without taking your solution (coaching service).

You need to describe it detailly.

Don't shy away from being ruthless and telling the truth, do not sugar coat their problem.

People will not take action if they are not convinced that the bridge under them is burning.

So, instead of you waiting for their bridge to really burn, and for them to have no chance...

Use your content to make them feel the outcome of the trajectory they are on, if they don't take your hand onw, when you are offering it to them.

But don't stop there!

Make them also feel the long lasting effects after they take your hand...

How will their life change exactly? How are they going to feel when they wake up in the morning? What their thought pattern will be like? How they will see the world? How will other people see them? What feels similar like the benefits that are coming from your coaching? Describe their ideal day!

Emphasize the long lasting satisfaction or pleasure that comes with overcoming their obstacles (pain points).

This approach not only resonates with your audience but also positions your coaching services as transformative solution.

Example:

"If you don't change anything, nothing will change. Thoughts may spiral into a pattern of self doubt, hindering growth and clouding the potential for positive change. The world outside remains a source of stress rather than opportunity, and confidence wanes in personal and professional interactions. Relationships may suffer, hindered by unaddressed issues and a lack of resilience in the face of challenges.

Now, picture waking up each morning filled with purpose and excitement, eager to embrace the day ahead. Your thoughts evolve into a positive stream, replacing self doubt with affirmations and resilience. The world transforms into a canvas of possibilities, and your newfound confidence radiates in every interaction. Colleagues and friends notice the positive energy you bring, and as you navigate your days, the benefits of coaching manifest in simplified decision making, enriched relationships, and enhanced resilience."

When I write these one liners after each point, I kind of...

5. Use The Zeigarnik Effect

The Zeigarnik Effect emphasizes the power of creating curiosity to keep your audience engaged.

The key idea behind the Zeigarnik Effect is that when people start a task but do not finish it, the task remains in their memory with greater prominence and clarity compared to tasks that have been completed.

This effect is often attributed to a sense of mental tension or cognitive discomfort that arises from uncompleted tasks, leading to a heightened level of attention and memory retention.

How to incorporate this effect in your content?

Tease upcoming topics, share intriguing anecdotes, give unanswered questions, and most importantly, build anticipation.

Ordinary Text: "Stay tuned for our upcoming content."

Incorporating the Trick: "Prepare to be amazed in our next article as we unveil the secrets successful individuals use to make millions. Intrigued? Join over 1600 people by clicking here, and be among the first to unlock the secrets of success!"

When Coca Cola adds their brand after making you watch 1 minute of the happiest ad on TV, they aim to...

6. Harness Positive Emotions from Testimonials

People make decisions based on emotions, and coaching is no exception.

We all know that sharing testimonials from people taking your service gives you credibility and trustworthiness in your reader's eyes.

People buy mostly based on reviews.

So, use these two powerful psychological principles in your benefit

Associate positive emotions with your coaching services by sharing success stories, testimonials, or uplifting content from your clients.

Creating a positive emotional connection fosters a deeper relationship with your audience and increases the likelihood of conversion.

Examples:

Ordinary Text: "Our coaching services provide valuable insights."

Authentic Testimonial: "Before I found this coaching service, I was struggling with self doubt and a lack of direction. Life felt like a series of unfulfilled aspirations. Then, I took a chance and signed up. The transformation has been incredible. The coaches didn't just guide me, they understood me. Through their support, I not only overcame my challenges but discovered a version of myself I never knew existed. Confidence, purpose, and genuine joy are now part of my daily life. This isn't just a coaching service, it's a life changer. Have you ever felt like you are in the right place, at the right time, doing the right thing, like there is no time and you are just playing. That's my life now! Grateful doesn't begin to cover it. If you're ready to rewrite your story, trust me, this is where you want to be."

And finally...

7. Use FOMO and Scarcity

Fear of Missing Out (FOMO) and scarcity are one of the most powerful psychological motivators.

Especially when used together.

And even more especially, when they are used after making the reader feel the pain point of not taking action and the long term benefit of taking your service.

Implementing a sense of urgency in your coaching content can drive action.

It's that catalyst for action.

Highlight limited time offers, exclusive opportunities, or the scarcity of available slots for your services.

However, ensure authenticity in your approach to maintain credibility.

Examples:

Ordinary Text: "Limited slots available for our coaching sessions."

Incorporating the Trick: "Act fast! Only a few slots left for our exclusive coaching sessions this month. Don't miss out on the opportunity to elevate your life. Secure your spot now, and let's embark on this transformative journey together!"

If you want to learn more psychological tricks like these, get the full guide "33 Dangerous Secrets How to Create Viral Articles, Reach Millions and Be Unstoppable!"

Conclusion:

Ok. Let me try and use these tricks to inspire you to take action:

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How did I do? Did I make you click?

I hope I did because everything I said was what I genuinely mean!

Incorporating these psychological tricks into your coaching content can elevate your ability to connect with your audience and boost conversions.

Experiment with these strategies, analyze the results, and refine your approach based on what resonates best with your unique audience.

By understanding the psychology behind decision making, you can create content that not only informs but also inspires action.

If you want to join a community of coaches who are always upgrading and learning these tricks so they can help as many people as possible, join Life Coach Code by applying for an interview here.