5 Unconventional Ways How to Market Yourself as a New Coach

"If you want to go fast, go alone. If you want to go far, join a community!"

Entering the coaching industry in today's world as a new coach can be daunting.

The competition is fierce, and standing out requires more than just conventional marketing tactics.

To carve out your niche and build a solid client base, it's essential to think outside the box.

Here are five unconventional ways to market yourself as a new coach that can help you establish authority, gain visibility, and attract clients.

And as you can see, the more you do the more these options complemet each other.

Let's start...

5 Unconventional Ways to Market Yourself as a New Coach:

1. Write for Reputable Coaching Platforms

Writing for established coaching platforms is a powerful way to establish your authority and reach a wider audience.

By contributing articles to reputable sites like Brainz Magazine or Life Coach Code, you position yourself as an expert in your field.

And finally, when people search your name on Google there is something that appears.

How to get started:

First research and list out top coaching platforms that accept guest contributions.

Develop compelling article ideas that align with the platform's audience and guidelines.

Your pitch should highlight your unique insights and expertise.

Once accepted, ensure your content is well researched, engaging, and provides value to the readers.

Share your published articles on your social media, website, and newsletters to boost your credibility and reach.

At Life Coach Code we make sure highest quality in each of our articles.

We have an editing team that does our own editing and research...

We also have a promotional team that takes each published article and shares it on all the pages we collaborate with (we have a network of over 8 million followers across all social media)

If you want to start writing for Life Coach Code and use our editing and promotional teams, please apply here and we will contact you once we have available spots for Authors!

Another great option is to...

2. Get an Interview Opportunity

Securing an interview on a reputable blog, online magazine, or with an influencer can significantly enhance your visibility and credibility.

Interviews allow you to share your story, insights, and expertise directly with a targeted audience.

How to get started:

Look for blogs, online magazines, and influencers in the coaching and personal development space who feature expert interviews.

At Life Coach Code we focus on interviewing coaches and experts who we believe deserve a lot more recognition and have an inspiring life story, a powerful message to share, or a unique approach to coaching.

If you think you are one of these people, please apply here for an interview.

Once published, we will share your interview widely across our social media channels, website, and email newsletters to maximize its impact.

And you can do the same.

The best part is that you will get many opportunities to be...

3. Guest On Podcasts

Podcasts have exploded in popularity and are an excellent medium for reaching a broad and engaged audience.

Guest appearances on podcasts can help you build your brand, share your expertise, and connect with potential clients.

When you are a new coach it's still early for events, but podcasts can be a great opportunity to train your speeches and to gain recognition.

On Life Coach Code we have our own podcast where we dive deep into different topics with experts and coaches who we interviewed.

Again, if you think you deserve your life story to be heard, apply here for an interview.

How to get started:

Aside from Life Coach Code you can find many other coach specific podcasts.

Search for podcasts in the coaching, self development, and related niches that align with your expertise.

Contact podcast hosts with a well thought out pitch that outlines your background, the topics you can discuss, and how you can add value to their listeners.

Finally, share the podcast episode on your social media platforms, embed it on your website, and mention it in your email communications.

Something not a lot of people are speaking about is to...

4. Co Author a Book

Co authoring a book can be a powerful way to establish credibility, expand your network, and reach new audiences.

A book provides a tangible product that showcases your expertise and can serve as an ongoing marketing tool.

When you are a new coach, you might not have the reach and experience as someone who is a veteran in your niche.

However, that doesn't mean that your ideas are less important.

You can always team up with these experts and ask them if it's possible to put your efforts together to co author a book.

You will not believe how many people might say "yes".

How to get started:

Network with other coaches or experts in complementary fields who might be interested in collaborating on a book.

Select a topic that aligns with your expertise and addresses the needs and interests of your target audience.

Divide responsibilities clearly, maintain open communication, and ensure the content is cohesive and high quality.

Explre publishing options together (traditional, self-publishing, etc.)

If you are an author on Life Coach Code then our editing team will create and design your own Ebook for you after 3 months from the content you created, for FREE.

You can offer it as a free resource on your website, use it in workshops or seminars, and give it to potential clients to showcase your expertise.

The best part about joining the Life Coach Code community is that we have a growing network of coaches who you can reach out to and collaborate on different projects.

Speaking about that, probably the greatest advice for all coaches is to...

5. Join a Coaching Community

Being part of a coaching community can provide valuable networking opportunities, support, and continuous learning.

Active engagement in a community can also help you gain referrals and collaboration opportunities.

How to get started:

Look for coaching associations, online forums, and local networking groups that align with your niche and goals.

We are launching the Superhuman University, one of the world's best self improvement platforms that help people unleash the hidden superpowers from their Spirit, Mind, Body, Heart, and transform into superhuman.

You can join the Superhuman community by applying here.

We have two other options:

You can join Life Coach Code by applying for an interview here.

Or by becoming a published author and writing for us.

Whatever you choose, having an online community of coaches who push you to grow as they grow themselves is one of the greatest shortcuts to success for any coach.

Conclusion

Marketing yourself as a new coach requires creativity, persistence, and a willingness to explore unconventional methods.

Embrace these strategies, integrate them into your overall marketing plan, and watch your coaching practice grow.

How many of these did you try?

Write in the comments!

P.S. If you want to learn the 33 dangerous secrets to be viral and reach millions of people, get this book.