70% of Videos Are Misclassified—Here’s Why It Matters
As we wrap up an exciting year of progress and innovation, we want to take a moment to wish you a wonderful holiday season. Thank you for being part of the journey—we look forward to achieving even greater success together in 2025!
In the fast-evolving world of advertising, precision isn’t just a priority—it’s essential. And now, with Google unveiling its Veo 2 AI video model and OpenAI rolling out Sora, the competition to better understand and utilize video content is heating up.
But what happens when massive misalignments exist between video and page content?
Recent data reveals staggering mismatches:
Why should this matter to Advertisers and Publishers?
These gaps waste impressions, lower engagement, and miss opportunities to connect with audiences meaningfully.
Take this real-world example:
Such misalignment creates a disjointed ad experience, leading to inefficiencies for advertisers and publishers alike.
Our Solution: Pre-Bid Enrichment for Video & Text
Qortex’s new Pre-Bid Enrichment Solution for Video & Text delivers unmatched alignment by:
As programmatic ad spend continues to soar and CTV ad spending is projected to hit $27.47 billion by 2025, the stakes for precise targeting have never been higher.
The Video Content Explosion
With OpenAI’s Sora making waves in text-to-video AI tools and Google’s advancements in Veo 2, the race to dominate video intelligence is well underway. But consider this:
•500 hours of video are uploaded every minute.
•70.3% of those videos are misclassified for Tier 1 IAB categories.
•That number skyrockets to 89.77% at the Tier 2 level.
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These challenges highlight the need for innovation in understanding and categorizing video content—but they also present massive opportunities for advertisers ready to invest in contextual intelligence.
Let’s Tackle These Challenges—Together
At Qortex, we’re not just keeping up with AI innovation—we’re leading the charge with solutions that provide actionable, granular insights for better advertising outcomes.
Ready to revolutionize your video strategy? Let’s start a conversation.
Talk soon,
Zack Rosenberg Get in Touch about engineering outcomes from video!
What's New at Qortex
Happy Holidays!
At Qortex, we know the power of being in the moment. Whether it’s delivering ads that align seamlessly with content or helping advertisers make data-driven decisions, our focus is on precision and connection.
This holiday season, we’re reminded that the most meaningful moments often happen offline—shared laughter with loved ones, traditions that bring joy, and the chance to reflect on the year behind us. Just as we strive to deliver the right message at the right time in advertising, we encourage you to be fully present in the moments that matter most during the holidays.
As we look ahead to 2025, we’re excited to continue innovating and partnering with you to redefine what’s possible in video and contextual analytics. But for now, we wish you a holiday season filled with warmth, peace, and all the moments that make life meaningful.
Here’s to a successful and aligned new year—both in advertising and in life!
Wild Predictions: How 2024 Shaped Up
It’s always fascinating to see how industry predictions play out—or don’t. Back in January, I followed EMARKETER’s bold calls for 2024, and the outcomes didn’t disappoint. While Meta, TikTok, and YouTube leaned heavily into AI for search, editing, and ads, the predicted consumer-facing AI-driven feeds never materialized. AI is working behind the scenes, but it’s not yet part of the user experience in that way.
On the other hand, the prediction that brands would target Gen Alpha hit the bullseye. From Shein collaborations to Dior’s $230 baby perfume, brands are clearly seeing the spending power of this generation. Attention metrics were another win for 2024 predictions. With marketers moving away from last-click attribution, nearly 47% of decision-makers focused more on attention as a key ROI measure.
Spotify didn’t launch the expected cheaper ad-supported tier, but it made strides with upgraded ad tools and teased a “super premium” offering. It’s a reminder that predictions may not always be perfect, but they reveal the industry’s priorities. For more on how we’re shaping the future of advertising, let’s start a conversation.
Adtech Executive
2w👀