🚀 Discover AppLovin's AI Success and More in Advertising
This year, we’ve witnessed how AI is reshaping the tech world—and the advertising industry is at the heart of this transformation. While Nvidia’s dominance in AI chips has grabbed headlines, the real standout story of 2024 is AppLovin.
With a staggering 310% stock surge this year, AppLovin has become the best-performing U.S. tech stock with a market cap of $5 billion or more. The driver behind their growth? Their AI-powered ad engine, AXON. This platform has revolutionized mobile gaming ads, delivering unprecedented precision in targeting and performance.
In Q3, AppLovin’s software revenue jumped 75% to $711 million, accounting for two-thirds of total sales. Their EPS more than tripled to 92 cents, showing just how impactful AI can be for profitability. It’s no surprise that analysts are raising price targets, with some projecting continued long-term growth as mobile gaming ad spend grows from $10 billion today to $50 billion by 2034.
The takeaway is clear: AI is no longer a “nice-to-have” in advertising—it’s the engine driving real results.
At Qortex, we’ve been at the center of several brands, publishers, and platforms that realize the value of what AI can do for their business, but not necessarily how.
What we advocate is simple: it's no longer a nice to have but a MUST-HAVE.
Key Stats You Should Know About AI and the Market Potential:
Why This Matters for Advertisers and Publishers
The future of advertising lies in signals and insights backed by data. You too can see enormous increases in performance, through the categorization, correlation, and curation of data at scale. With Qortex’s Intelligent Video Analytics, we make aligning ads with the right moments easy, ensuring they resonate with your audience and deliver maximum ROI.
If you’re ready to explore how AI can elevate your video ad strategy, let’s connect.
Thanks,
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Zack Rosenberg
Achieving the deepest level of understanding of video through AI. Get in Touch P.S. Want 6.8X the results from your video advertising? Learn more!
What's New at Qortex
Generative AI is revolutionizing brand marketing, unlocking creativity, personalizing campaigns, and redefining how brands connect with consumers. At the Mastering the Art of Brand Marketing Summit, I had the privilege of moderating a conversation with Syracuse University’s Beth Egan and Mondelēz International’s Michael Lampert. Together, we explored how industry and academia are shaping the future of advertising through AI innovation.
WTF is Ad Curation
Curation in ad tech is having a breakthrough moment, with even giants like Google stepping into the spotlight. But what is it? Simply put, curation involves ad tech vendors bundling audience and supply chain data to sell overlooked yet valuable ad impressions in the programmatic market. Unlike traditional DSP targeting, curation enables sell-side platforms to analyze the full bidstream and create bespoke auction packages tailored to advertiser needs.
This trend is gaining traction as advertisers demand more efficient ways to reach audiences responsibly in a cookie-less world. Companies like Audigent and Infolinks specialize in this practice, enriching ad inventory with contextual and audience data in real time. While curation may not replace DSPs, it’s reshaping how advertisers and publishers interact, making ad targeting sharper and more impactful. With revenue from curated packages growing over 100% year-over-year for platforms like Magnite, it’s clear that curation is more than just a buzzword—it’s a high-stakes evolution in ad tech.
AI Video Analytics On The Rise
The AI Video Analytics market, projected to grow from $4.95 billion in 2023 to $26.54 billion by 2032 at a CAGR of 20.5%, is largely driven by advancements in security video analysis. These tools leverage machine learning to process massive volumes of video data in real time, detecting patterns, anomalies, and behaviors that traditional methods cannot. While this growth is centered on sectors like security, transportation, and smart cities, it highlights a broader trend: the immense value of extracting insights from the vast amounts of video generated daily. For online video analytics, this signals a promising future, as similar principles can be applied to unlock contextual understanding in digital content, offering unparalleled opportunities for platforms like Qortex to transform video data into actionable insights for advertisers and publishers.