The absolute best way to promote yourself or your company

What is one of the best ways to market yourself or your company? In my opinion, considering what is invested and what is gained, it is the Newsletter. I am not saying that you should ignore other marketing channels, but the Newsletter has advantages that many other channels that have been created recently do not have.

Although social networks are currently in focus, and it is also true that a large number of people spend time getting informed and entertained on them, Newsletter and Email marketing have some advantages that have not been surpassed to date.

Many people ask me, after they have mastered social networks, search engines, what is next. I always say with a big smile - good old Email Marketing. Why? Because in the sea of interactions on social networks, there will appear a smaller or larger number of people very interested in the service or product you offer.

Let's say, this includes those who believe that you can provide them with quality and relevant information in the field they are interested in, and you have already mastered it. In this case, the newsletter fulfills this function perfectly.

The newsletter should be filled with some value for the reader, so that the reader, by subscribing to the newsletter, recognizes that he will benefit from regular reading. I must emphasize here that the Newsletter is an excellent channel, both for companies and for talented individuals, who can pass on their knowledge and information to interested parties in this way.

Writing a good and well-read Newsletter is not easy, but with practice comes skill. Many people tell me that they want to start a newsletter, but they don't have a list of readers to whom they can send it, and this is usually the first obstacle where they stop.

As I always like to offer the simplest possible solutions to my readers, I will mention here that even if you do not have a list of potential readers to send the Newsletter to, someone else who already sends the Newsletter to their readers can include your promotional message in their Newsletter, of course if it is compatible with the needs of his readers.

Let's say that a restaurant has an already well-established newsletter, in which it shares information about recipes and autochthonous dishes of the region where it is located. That Restaurant can include in its Newsletter the offer of a travel agency that organizes one-day trips around the city where the restaurant is located, because that travel agency is obviously not a competitor, but can only supplement the experience of its guests.

So, there are two options - you can try to popularize your own Newsletter, which has its own advantages and challenges, which you will have to solve yourself, or you can immediately jump into the well-read and popular Newsletter of your partners with your offer.

I say that the choice is easy, if we consider the available time and available resources. If we don't have a team or an expert who will develop our own Newsletter, and we are dedicated to the core business of the company and the rest takes our time, this second option is more acceptable.

People usually only subscribe to those Newsletters of people or companies they trust, value and have a good reputation in the community, so the presentation of you, your services or products by the sender of a well-read Newsletter also creates trust in you, your services or products, even to a greater extent than if you had sent the newsletter yourself.

As for individuals who want to strengthen their personal brand, the Newsletter is also an option. Although there are many ways that an individual can send a Newsletter, today I will write about the most accessible.

The first is to turn on "Creator Mode" on your LinkedIn profile. In this way, you will get the possibility to send the Newsletter that LinkedIn will deliver to your readers. What's fantastic about the whole story is that it combines the best features of sending a Newsletter and social networks, because LinkedIn will also serve the purpose of promoting your brand new Newsletter.

As there are many decision makers on LinkedIn, and most people who use LinkedIn while using this social network are considering possible business opportunities, you can only imagine the possibilities that such a Newsletter opens up, if the topics that are written about are suitable for your potential partners or clients.

Make sure you write in shorter paragraphs, because a good number of readers read on their mobile phones, so it will be easier for them to read if you write like that.

And also, before you start sending the Newsletter, be sure to get your LinkedIn profile in order, if you haven't already done so, so that your readers will see you at your best when they visit your profile.

Thank you for following and I wish you success.

Until next reading,

Armin Stanić