#Week24 aCommerce Newsletter
How to Keep Your Influencer Marketing Strategy Fierce in 2022
Social commerce is one of the most dominant forms of shopping in Southeast Asia and is set to reach $2.6 billion by 2024.
Read more on how your brand can evolve and shape influencer investments to stay ahead of the competition.
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How to Win at Social Commerce
87% of online shoppers use social media while making shopping decisions, a recent study shows. Social commerce is more than an add-on to your digital strategy. It is a powerful tool for brands looking to make their mark and extend their reach.
Read more on how your brand can leverage data, gain more insights into your target audience, and create seamless shopping experiences which eventually translate to more engagement and sales.
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9 Out of 10 Thais Are Going Cashless
90% of Thais now use some form of cashless payment in their daily lives, with 43% reported going through more than a week without using cash, a recent study shows.
As contactless payments enable consumers to pay with ease, brands need to consistently work on providing shoppers with a faster, safer, and more convenient payment experience.
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aCommerce Solves – How can brands increase their e-commerce margins?
aCommerce Solves! – A weekly series where our e-commerce experts get to the bottom of the challenges that e-commerce businesses face.
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aCommerce Poll Results – Who do you prefer buying from, local, international, or sustainable brands?
Last week we asked you what you thought, and the results are in!
66% voted for Sustainable brands. Consumers who choose to purchase from sustainable brands desire to help the environment, reduce production waste and carbon footprint, and are concerned about animal welfare.
19% voted for International brands. Consumers shop for international brands as cross-border retailers has a wide range of products that might not be available or offer a different value than what is available locally.
15% voted for Local brands. A few factors influence consumers to support local businesses, including reinvesting in local economies, keeping money in the community, and driving local job growth.
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aCommerce Answers – Ever wondered how consumers make purchasing decisions?
aCommerce Answers, our team of e-commerce experts answers the web’s most frequently asked questions.
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aCommerce Polls – What influences your decision to shop online?
In 2019, e-commerce sales accounted for 14% of global retail sales and it jumped to 20% at the end of 2021. Since the start of the pandemic, e-commerce has played an increasingly significant role in retailing.
There are currently 2.14 billion online shoppers and we are curious to know the reasons why our followers shop online.
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Market Insights Report – Top 10 Best-Selling Brands
How did your category perform in week 22? Check out EcommerceIQ Market Insights’ top 10 Report to find out more.
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aCommerce Thailand CEO Shares Company Insights With Forbes Thailand
aCommerce Thailand CEO, Phensiri Sathianvongnusar is featured in Forbes Thailand June issue with a fascinating interview about her journey to the role of Chief Executive Officer.
Phensiri Sathianvongnusar also shared details about our operations, growth, vision, and how aCommerce is now the largest e-commerce enabler in Southeast Asia. We are delighted to see our story told from the perspective of one of the founding members.
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aCommerce Tom Srivorakul Speaker at eTail 2022 Conference
Our Group Head of Business Development & Partnerships, Tom Srivorakul shared his insights at eTail™ Asia 2022 Conference. Tom shared aCommerce views on the topic of Mapping Out Your ‘Endemic’ Growth Plan.
Tom’s interactive panel was titled “Future Stores,” where the panelists discussed how retailers can build a store strategy that will withstand the unpredictable market, both now and in the future.
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