Agile Brand | 542: Forging Boundless Experiences with Humans + AI with JP Gownder, Forrester
The Agile Brand™ with Greg Kihlström
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About the Episode
Recorded live at the Forrester CX Summit North America in Nashville: The adoption of #AI into customer experiences, marketing efforts is happening—rapidly. But it’s not enough to just slap AI onto an existing interaction. Success lies in how humans plus AI work together to create what my guest today calls boundless experiences.
Today, host Greg Kihlstrom is joined by J. P. Gownder , Vice President and Principal Analyst at Forrester Research, to discuss the crucial alignment of customer experience, digital experience, and marketing.
About J.P. Gownder
J. P. Gownder is a vice president and principal analyst on Forrester’s Future of Work team. He covers the impacts that technology and human factors jointly have on the future of work. He helps clients design strategies that drive productivity, collaboration, and effective hybrid work. His research also covers how technologies like devices, collaboration software, extended reality and the metaverse, and artificial intelligence and automation reshape the future of how and where we work, what our jobs look like, and how we can drive productivity, collaboration, and the employee experience.
Previous Work Experience
A prolific writer and speaker, J. P. has written articles for publications such as Mashable, Information Week, ComputerWorld, Forbes, The Los Angeles Times, and The Washington Post. He has also been quoted in The Financial Times, The Wall Street Journal, The New York Times, USA Today, Wired, and many other publications, and he has appeared on NBC television, Bloomberg television, Voice of America, National Public Radio, and other media outlets.
Education
J. P. graduated from Harvard University with a BA (magna cum laude) and an MA in political science. He also conducted research at the Harvard Business School.
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📚 Book Updates
ALSO AVAILABLE: The Agile Brand Guide to Customer Data Platforms: 2024 Edition with a Foreword by Heidi Bullock , CMO at Tealium .
Thanks to Thinkers360 for naming 2 of our books: The Agile Brand Guide to Generative AI & The Agile Brand Guide to Marketing Measurement & Analytics to their "Top 50 Books to Read in 2024" list!
🎤 Events & Speaking Engagements
7/16-17: Reuters MOMENTUM AI (San Jose, CA): Are you ready to propel your company into the future of AI? Join us at the Reuters MOMENTUM AI Global Business Summit at the Signia By Hilton in San Jose, CA. This is more than just a conference—it’s a launchpad for enterprise AI innovation!
8/10-12: eTail Boston (Boston, MA): Greg Kihlström will be participating in this leading e-commerce event. Register now.
9/10-12: MAICON 2024 (Cleveland, OH): It's (Past) Time for AI Operations. Greg Kihlström will be presenting on the topic of setting up AI Operations to run in parallel with your Marketing Operations at this conference from Marketing AI Institute . Register now with code AGILE150 for $150 off your registration
10/2-3: Reuters MOMENTUM AI (London, UK): Where European business unlocks the power of AI. Register now.
10/30: Mid-Atlantic MarCom Summit (Arlington, VA): Registration is now available for the region's largest marketing communications conference
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