For all the High-Ticket Closers

30 September 2024 | Read Online

Welcome to Create Content that Sells

This is your go-to newsletter where I showcase the systems and strategies I use to monetize a 1-person online business through organic content on LinkedIn.

Read time: 3 minutes

Today’s Email: Why High-Ticket Closers Need High-Converting Content

As a high-ticket closer, your success isn’t just about sales techniques - it’s about providing your prospects with the information they need to make a confident decision.

Now more than ever, clients can’t make big decisions without enough information.

Let’s break down why high-converting content is essential for closing those high-value deals.

1. Clients Can’t Decide Without Information

Prospects won’t make a significant investment if they’re left guessing about what you offer or if there isn't much information/content to make the buying decision a lot easier.

High-ticket offers require thorough consideration, which means clients need to understand the full scope of your value

What you need to do:

• Use content to provide value
• Use relevant info to help clients visualize the results they can achieve with you.

2. Reducing Uncertainty

The higher the price tag, the more risk prospects take on. Without content that directly addresses their concerns, they will hesitate to move forward. Prospects need reassurance that they’re making the right decision.

What you need to do:

• Create content that tackles objections and concerns head-on
• Create social proof & success stories from content that outlines the high-ticket offer

3. Highlighting Your Unique Value Proposition

In a competitive space like sales, you must clearly communicate what makes your offer stand out. If prospects don’t see what sets you apart, they’ll struggle to understand why they should choose you over someone else.

What you need to do:

• Your content should highlight the key differences between your offer and the competition
• Focus on the unique benefits and exclusive results that clients can’t get elsewhere.

P.S. I must stress this - features and benefits don't sell high-ticket offers, they amplify the reason someone should invest in the offer. Digging deep and finding those pain points sell offers

So adjust according to the context of how you sell, and what content do you create.

Bonus tip: Write down every complain or reason they've not fixed the problem, then turn those complaints into content ideas. Step by step and align with the offer.

4. Speaking to Both Emotions and Logic

High-ticket offers appeal to both emotional and logical decision-making. Prospects need to feel excited about working with you while also knowing their investment makes financial sense.

What you need to do:

Balance the content. Use testimonials and storytelling to connect with emotions while providing data, return on investment (ROI) calculations, and specific results to meet logical concerns.

Simple enough?

5. Attracting Qualified Leads

Unfortunately, not every prospect is ready for your high-ticket offer. Your content should filter out unqualified leads and attract those who are willing and able to invest.

There's no pain in unqualified prospects - they still get to subscribe to the free content and support in other ways

Don't chase away people just because they're not able to buy right away, direct them elsewhere. Keep them in your ecosystem.

What you need to do:

• Craft content that speaks to their pain points and desires of the ideal clients.

(Sound like the same old cliché sales advice again? - well, there's no other way. Emotions sell)

This way, you’re only engaging with people who are ready to take the next step with a high-ticket offer.

Conclusion: Content Closes High-Ticket Clients

One more thing before leaving...

Now that you’ve gone through the full post, here’s what to do next:

Get Access to My LinkedIn Content Strategy Guide™ for just $18.99

This guide is designed to help creators save time, money, and the stress of trying to figure out how to turn LinkedIn from a ghost town to a hub that attracts high-paying clients.

Get it here: LinkedIn Content Strategy Guide™

Bonus: Get My LinkedIn Content Kit (FREE)

Get it here: LinkedIn Content Kit

This will save you time and energy in finding the perfect resources for content creation and outreach.

Whenever you're ready, here are 2 ways I can help you:

1. Coaching Session w/ Aphiwe:

If you’re looking to take your 1-creator business on LinkedIn to the next level, then 1:1 coaching is the way to go.

Book here: 1:1 Coaching

2. Ghostwriting Services w/ Aphiwe:

I’ll optimize your profile, write your content, manage your engagements, and set up leads (optional) to scale your online business, allowing you to spend more time on the things that matter.

Book here: Ghostwriting services

---

Thank you,

Aphiwe Khumalo