How to Get Inbound leads
Aphiwe Khumalo
Founder - Aphiwe Khumalo Organization™ | I help agency owner's get inbound leads & grow their personal-brand with organic content on LinkedIn (Sign up below)
This Is How I Don’t Get Ignored on LinkedIn
(Your Framework for Attention and Retention)
Hey there,
If you’re here to grow your agency’s visibility on LinkedIn and start attracting inbound leads, this is for you. This framework breaks down exactly how to get noticed, build authority, and keep people coming back for more.
Feel free to steal this and make it your own
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1. Before You Start Posting
Before creating content, get clear on who you're speaking to and what value you offer. Think of it as setting up your “sales page” on LinkedIn.
- Know Your Audience
- Identify your ideal client’s needs and challenges so every post speaks directly to them.
- Reflect This in Your Profile
- Show off your expertise and personality in:
→ Headline: Make it specific to what you do and who you help.
→ Banner: Use this space to reinforce your key message or tagline.
→ About Section: Tell your story and highlight the results you deliver.
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2. Define Your Expertise Goals
Establishing your core goals is like setting a north star for your content. It’ll help you stay focused and intentional about what you share.
- Set 3 Goals to Shape Your Content Strategy
- For example, mine might be:
→ Content strategy tips for LinkedIn growth
→ Insights on content marketing for agencies
→ Personal journey as a LinkedIn strategist
- Align Every Post with These Goals
- Whether you’re educating, storytelling, or sharing client success, keep these goals front and center.
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Recommended by LinkedIn
3. Focus on Providing Value
If there’s one secret to LinkedIn success, it’s this: be valuable before being promotional.
- Shift Away from Constant Selling
- Share useful insights, tell relatable stories, and avoid pushing your services too aggressively. Value-first content attracts leads more organically.
- Get Real About Your Journey
- Be open about your successes and failures. Your audience appreciates authenticity and will feel more connected to you.
- Speak to Their Pain Points
- Show you understand their challenges and provide actionable solutions. The more helpful you are, the more they’ll see you as an expert they can trust.
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4. Get Clear on Your Content Strategy
Consistency and variety are key to keeping people engaged. Here’s the breakdown I follow:
- Create a Balanced Content Mix
- 40% Educational Content: Teach, inform, and showcase your expertise.
- 40% Personal Content: Share your story, your journey, and insights from real-life experiences.
- 20% Sales & Call-to-Actions: Pitch subtly, share case studies, and include invitations to connect or learn more.
- Set a Consistent Posting Frequency
- (Mine is 4-5 times a week). Find a rhythm that works for you – the goal is to stay visible without burning out.
Here is my weekly content setup:
1. Monday - Long-form content (Educational)
2. Tuesday - Short-form content (Educational)
3. Wednesday - Content-strategy course (Promotion)
4. Thursday - Newsletter (Promotion)
5. Friday - Some advice
6. Sunday - Story post (Personal content)
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P.S.♻️ How often are you posting on LinkedIn these days? 😊
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Give this framework a try, tweak it to fit your style, and watch your inbound leads grow.