The Allure of Cheap Publicity Promises: What You Need to Know

This is something I see time and time again and people come asking whether they should do it!

I personally would say NO!

Where visibility is everything, the promise of instant publicity can be hard to resist, many people will say they can get you featured here, there and everywhere.

The internet is saturated with people pushing platforms claiming they can blast your pitch to major networks, top magazines, and international media outlets—all for a surprisingly low fee. At first glance, it sounds like a dream come true: a shortcut to recognition.

But here’s the reality: these promises often overdeliver on hype and underdeliver on results.

The Illusion of “Big Network Reach”

People will often market these platforms as the key to getting your story in front of the biggest names in media. They promise distribution to outlets like Forbes, The New York Times, or Vogue. What they don’t tell you is that:

• Your pitch lands in a generic inbox, IF THEY EVEN SEND IT.
• Algorithms often filter mass emails, meaning whatever people promise you that they have sent - well, it may never even be seen.

Publicity isn’t just about volume; it’s about connection. A well-crafted, tailored pitch delivered to the right person will always outperform a generic email blasted to hundreds of outlets.

Why Cheap Publicity Fails to Deliver

Here’s the catch: getting featured in reputable outlets takes more than just sending out a press release. It requires relationships, credibility, and a deep understanding of what the media is looking for. Cheap publicity platforms overlook these nuances.

• Lack of Customisation: The best pitches are personalised, addressing the outlet’s audience and aligning with its mission.
• No Strategic Follow-Up: PR success often depends on follow-ups and conversations with editors or journalists. These platforms won't and don't provide this.
• Damaged Reputation: Journalists all recognise low-effort mass pitches. Using these platforms may harm your credibility, making it harder to secure meaningful coverage in the future.

The Hidden Costs of “Cheap” Publicity

While the upfront cost may be low, the long-term consequences can be expensive:

1. Wasted Time: You spend money on a service that delivers little to no return.
2. Missed Opportunities: Focusing on these platforms diverts attention from genuine PR strategies that could yield better results.
3. Credibility Risks: If your name becomes associated with low-quality pitches, it can hinder your chances of being taken seriously by reputable outlets.

What True Publicity Looks Like

Real publicity isn’t just about sending out as many pitches as possible—it’s about building relationships, understanding the media landscape, and crafting stories that resonate. This takes time, effort, and expertise.

• Relationships: The most successful PR campaigns are built on trust and rapport with editors and journalists.
• Strategy: Effective PR isn’t just about exposure; it’s about getting your story in front of the right audience.
• Credibility: Your pitch should position you as a valuable, trustworthy source, not just another name in the crowd.

A Smarter Approach

If you’re serious about publicity, invest in a professional ( hmmm glennmarsden.com ) who understand the intricacies of PR. Look for somebody who has a proven track record, relationships with reputable media outlets, and a clear strategy tailored to your goals.

Yes, it’s a bigger upfront investment, but the payoff is real, long-lasting credibility and the kind of exposure that builds your reputation—not just a fleeting mention on a website nobody reads.

Final Thoughts

Remember this: credibility takes time.

A shortcut that promises everything for nothing often delivers just that—nothing.

Invest wisely, think long-term, and choose strategies that align with your values and goals.

The right publicity can transform your brand and story, but only if it’s done with purpose, expertise, and integrity.

glennmarsden.com