Amazon Joins Forces With Meta: A New Era For E-Commerce

Hot off the Amazon Grill 🔥

On-Demand Webinar: Brent Zahradnik: How My Agency Harnessed AMC

Revolutionize Your Amazon Strategy: Discover the Hidden Gems of AMC!

Embark on a transformative journey with Brent Zahradnik and Ryan Burgess, in a groundbreaking on-demand webinar. 

Gone are the days when AMC was just a data reporting tool. Discover how it's a dynamic data exploration tool, transforming advertising strategies and enhancing ROI!

Key Insights You'll Gain:

• Integrate AMC into Your Advertising Data Landscape: Learn how AMC fits seamlessly into your current reporting stack, providing comprehensive insights.
• Enhance Client Communication: Agencies, discover how AMC can be a game-changer in your communication with clients, offering clearer, data-driven dialogues.
• Impactful Ad Strategies: Uncover how AMC can revolutionize your ad strategy, leading to more effective and targeted campaigns.
• Boost Your Bottom Line: Mastering AMC isn't just about data; it's about driving tangible benefits to your brand or agency's financial health.
• Actionable Next Steps: We provide clear, actionable steps for agencies and service providers to fully harness the power of AMC.

This webinar isn't just another session; it's a journey into the uncharted territories of Amazon advertising. Don't miss out on data-driven insights that can tailor your approach and maximize your returns.

Join us and transform your Amazon advertising game! Watch now and elevate your strategy to new heights!

WATCH NOW >>

An Open Letter: Insights for Brands Confronting Amazon Ad Hurdles

Embarking on Your Amazon Journey: Navigating the Highs and Lows with Expert Insights

If you're reading this, know that you've already taken a significant step in your entrepreneurial journey. Building a brand on Amazon is a complex and often challenging adventure, filled with ups and downs. Whether you've just begun or are finding your footing in this competitive space, it's essential to recognize and commend your efforts. Every decision, every small win, is a part of your growth story.

This blog post is a heartfelt nod to your dedication and a guiding light to illuminate your path forward. It's crafted for those who might feel overwhelmed by the intricacies of Amazon advertising or are seeking that extra edge to stand out.

Why Dive Into This Blog?

• Understanding the Amazon Landscape: Learn the significance of strategic product selection and the power of data analytics in driving successful Amazon Ads campaigns.
• Avoiding Common Pitfalls: Gain insights into the common mistakes and how to avoid them, such as treating Amazon like another search engine.
• Tailored Strategies for Success: Discover how to effectively use keywords, segment campaigns, allocate budgets, and ensure policy compliance.
• The Power of Patience and Adaptation: Understand the importance of patience and consistent optimization in achieving long-term results.
• The Value of Professional Guidance: Just like the greatest sports legends, every successful brand can benefit from expert coaching. Learn why professional guidance, like that from AMZ Pathfinder, is crucial for navigating Amazon’s complexities.

Your journey on Amazon might be challenging, but it's far from solitary. This blog is a testament to your potential and a reminder that with the right guidance and strategies, you can make a significant impact on Amazon. Let's turn these challenges into stepping stones for your brand's success.

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Nerd Lounge 🤓

Bidding strategies on Amazon

It's been a while since we discussed the various Campaign bidding strategies Amazon has on offer so let's see how things have changed since last time around. Amazon Advertising offers several bidding strategies, each with its unique benefits, tailored to different goals and situations:

Fixed Bids

How it Works: 

Your bid remains constant, unaffected by the likelihood of conversion. This is the most straightforward and uncomplicated bid strategy and gives you control over the exact amount you are willing to pay for a click.

Good to know:

Fixed bids offers simplicity and full control over your ad campaign budget, as you know exactly how much you're bidding. However, it might lead to you overpaying for clicks since the bid does not adjust to take into account conversion likelihood based on Amazon’s assessment. This is best for professionals changing their bids often based on recent data or when combined with tools that rely on their own bid algorithm and have enough data to chew on. It’s also useful when you are trying to maximize impression and steady ad spend like in the case of a single keyword campaign or in early ad efforts to rank your recently launched product.

Dynamic Bids - Down Only and Up and Down

These two come as a pair. Bids are adjusted in real-time when you select either of these two options. It's important to know that, historically, before Amazon gave us the option to change campaign bidding strategies, that Down Only was the default and only setting.

Down Only

How it works: 

Amazon lowers your CPC bid if your ad is less likely to convert. This is based on their assessment of each situation, like if a search query is deemed as less relevant, a placement that doesn't perform well with that ASIN comes up or similar situations. 

Good to Know: 

Ideal for a profit-driven strategy, it conserves advertising spend in scenarios where conversions are unlikely. This option is especially suitable for new Amazon sellers or those on a tight budget. This is the best go-to strategy for bidding if you’re not sure what to choose.

Up and Down

How it works: 

Amazon increases your bid by up to 100% for top-of-page placements (50% for other placements) if the likelihood of conversion is high and decreases it otherwise.

Good to Know: 

Be careful with this one and make sure you completely understand what your costs could be before enabling it. This strategy can lead to more conversions, offering flexibility in variable bid markets. It's suitable for those campaigns that potentially spend more for a click, but finding more conversions overall is a desired outcome.

Rule-Based Bidding

How it works: 

This strategy is available for campaigns that have run for at least 30 days with a minimum of 30 conversions and a $10 daily budget. It needs enough historical data to chew on in order to work. Amazon will adjust your base bids up and down to increase conversions while holding to your target. It allows setting specific return on advertising spend (RoAS) goals.

Good to Know: 

Ideal for campaigns with specific RoAS goals. You can set your own RoAS target or follow Amazon’s recommendation. This strategy provides flexibility in adjusting your goals over time, though it requires regular monitoring to ensure effective spending.

Each of these strategies caters to different needs and levels of experience with Amazon Advertising, allowing advertisers to optimize their individual ad campaigns according to their specific objectives and budget constraints. That’s the best part, you can pick. 

Next issue, we’ll cover the new Scheduled Rules section which is basically a form of “dayparting lite” from Amazon directly.

Amazon Trending Tidbits 📰

Amazon Inks Partnership With Facebook and Instagram

Get ready to turbocharge your sales with an exciting new feature from Meta. Imagine your products not just listed on Amazon, but also showcased directly in the bustling social media streets of Facebook and Instagram. This is not just an update; it's a game-changer!

What's the Big Deal?

• Seamless Shopping: Picture this - a shopper sees your ad on Facebook or Instagram, loves it, and buys it right there. No app switching, no hassle. Just easy shopping.
• Targeted Exposure: Your products now get prime real estate in social media feeds. Think of all the eyes scrolling and stopping right at your items!
• Real-Time Info: Prices, Prime status, delivery times – all the details a shopper needs, served up right where they are.

Elevate Your Business to New Heights

• Broaden Your Horizon: Reach out to a diverse audience who might never have found you on Amazon alone.
• Simple Setup, Big Results: Connect your Amazon account to Meta’s platforms and watch the magic happen.
• Stay Ahead in the Market: In a digital world where visibility is king, this feature puts you on the throne.

Strategize for Success

• Use Meta’s AI to target the right customers, making every ad count.
• Make your listings irresistible with eye-catching images and compelling descriptions.
• Keep track of new trends and adapt quickly for maximum impact.

Ready to make your mark in this exciting new marketplace? Check out this article from Marketplace Pulse, too. This integration is your ticket to reaching more customers, boosting your sales, and growing your brand like never before!

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Amazon to Kick off Black Friday Shopping a Week Early

Amazon is kickstarting the holiday season early with its Black Friday sale beginning November 17th, a week before the traditional date. This will be followed by a Cyber Monday event from November 25-27. The platform promises frequent new deals, encouraging customers to regularly check amazon.com/blackfriday and amazon.com/cybermonday.

Sellers on Amazon, especially small businesses, stand to benefit significantly from this extended sales period. Amazon is promoting small businesses through special sections like amazon.com/smallbusinessdeals and a curated Small Business Gift Guide. 

The probability of your brand being considered is high if it is registered in the Amazon Brand Registry or has participated in the Handmade program. These programs indicate a certain level of commitment and quality, and Amazon might prioritize these sellers for promotions during high-traffic events. Besides, sellers get heightened visibility, opportunities for increased sales, and a chance to attract new customers.

This is more than just a sale; it's a golden opportunity for Amazon sellers to shine. Boost your sales and visibility with this influx of eager shoppers. And if you're a small business, this is your moment to captivate a broader audience and grow your customer base.

Don't miss out on this chance to be part of the holiday rush. Check out the deals and strategies, and most importantly, get ready to elevate your sales game on Amazon's grand stage!

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Thanks for reading!

- Brent

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