Amazon News: Expert Takeaways from Prime Big Deal Days, Supply Chain by Amazon, and More
Was Participating in Prime Big Deal Days Worth It?
Amazon's Prime Big Deal Days proved to be a great opportunity for brands to supercharge sales, acquire new customers, and boost engagement. Key highlights include...
Amazon is set to do with logistics services what it did with cloud computing—and it may be a $100 billion move
Supply Chain by Amazon is the latest part of the company's drive to become a leading logistics company, overseeing the flow of products from factories to customers’ doorsteps globally. The company aims to replace a variety of businesses handling tasks like ocean freight, customs, ground transport and inventory storage, with one seamless service.
Prime Members Saved Over $1 Billion During Prime Big Deal Days
Amazon Prime members saved more than $1 billion across millions of deals during Prime Big Deal Days on October 10 and 11. On the first day of Prime Big Deal Days, U.S. Prime members purchased more than 25 million items with Same-Day or Next-Day Delivery. Keep reading for top sellers and trends from Prime Big Deal Days to get a few ideas for the rest of your holiday shopping.
20 Tech Checkboxes When Prepping For Holiday E-Commerce Season
To ensure a successful and smooth holiday season, online retailers should carefully review various tech systems and processes, ranging from cybersecurity to customer experiences. Below, 20 members of Forbes Technology Council detail essential tech-related checkboxes to tick to ensure your technology tools and team members are ready for the busy holiday shopping season.
What Instacart’s IPO Foretold About Digital Ads, Retail And The Future Of Search
Some might argue the Instacart IPO is a delivery story, or a digital-company story, or a market story—it is in fact more of an advertising, retail media and search story.
Post from Jeffrey Cohen :
Brand Posts are now available through the Amazon Ads API. A few things to note in this update. First, you can now create and publish Posts via the API. Second, store dependency has been removed. Finally, you can reuse existing images in your creative asset library to create posts.
Amazon posts are a valuable product that many of us have been talking about for a while, but it's underutilized by many brands. With Posts, you can generate new customers, grow your brand followers, and inspire shoppers. All of this is free traffic.
Post from Henry Polanco :
The FBA Returns Dashboard got a revamp recently!
Recommended by LinkedIn
The main points to take from this update are:
Most-returned products and the primary reasons for returns. Return insights specific to each product. Customizable reports that empower you to track and analyze return trends.
Stay ahead of the game and make informed decisions with these powerful tools!
Post from Joe Shelerud :
Sponsored Brands Video performance isn’t what it once was….But it’s also not “new” anymore. We reviewed SB Video metrics in the US market from January 2022 – August 2023.
Check the graph for the full breakdown, but here is the gist:
Click-through rate has experienced a steady decline since early 2022 – as much as 62%. Conversion rate has also seen a decline, though not as obvious nor severe. What does this tell us?
Post from Envision Horizons :
Amazon has tested making select brand stores discoverable in the past - mainly large gated brands like Apple, Sony and Adidas appearing at the bottom of search suggestions. However, they now appear to be expanding (and/or testing this) with non-gated brands outside of premium beauty, with some stores surfacing at the top or bottom of the search suggestions bar.
Direct store access from search enables brands to have the complete attention of the consumer. Brands should use the landing page to tell their story and create an engaging destination - something basic product pages lack.
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1yAlways great Amazon insights from my friends at Envision Horizons. I learn something from them every time.