Amazon Week 34 - 2024

GB Media | AmzDesignKit | George's Blog

Hey - It's George!

Our Updates

0/ Every valuable Amazon design post and strategy from the last 2 weeks. I think this is my best LinkedIn newsletter for design yet. Read more

1/ Amazon revamps product bullet point rules for clarity. New guidelines restrict special characters and certain phrases. AI will help optimize listings, generating compliant bullet points for seller review. Read more

2/ $33k increase in ad revenue in 2 weeks, while decreasing ACOS by 2%. Watch mini case study

3/ Amazon introduces 2024 holiday peak fulfillment fees for FBA. Fees apply from October 15, 2024, to January 14, 2025, for all products across various FBA services. Rates remain consistent with last year, except for new fees on US FBA items under $10. Read more

4/ Key Amazon PPC metrics are often overlooked by sellers. These metrics provide valuable insights beyond PPC sales and ACOS, offering a clearer picture of ad performance. Including them in reports can lead to more informed advertising decisions. Read more

5/ Amazon SB Video ads outperform Sponsored Product ads in CTR. These ads enhance visibility and allow new customers to be tracked. Video ads are crucial for increasing awareness and engagement in marketing strategies. Read more

6/Amazon Poland slashes FBA fees by 50%. This permanent reduction applies to domestic and international orders on Amazon.pl, effective August 12th. Businesses can now save money and expand their operations on the platform. Read more

7/ FBA Grade and Resell service grades and relists returned products. This optional, fee-based program helps recover value from customer returns. It includes grading, condition assignment, and relisting processes, offering a sustainable way to manage returns and maximize product value. Read more

9/ I built an A+ Premium page in under 3 minutes, in desktop + mobile, and I'm not a designer. Watch here

Community Updates

1/ Amazon controls the Buy Box, not sellers. Two main reasons for losing it: competitive pricing threshold violations and exceeding Amazon's price ceiling. Understanding these factors helps sellers balance profit maximization with maintaining Best Seller Rank. Read more

2/ Amazon's ad console recommendations are improving keyword suggestions. These recommendations, similar to discovery campaigns, offer relevant and non-duplicate keyword options. Regular review and selective adoption can enhance keyword research and targeting strategies. Read more

3/ Amazon introduces new inventory evaluation options for sellers. The update offers three choices: default evaluation, selective evaluation for specific ASINs, and disabling evaluation entirely. This change gives sellers more control over returned items and their resale. Read more

4/ Amazon Brand Metrics offers crucial performance insights. This tool compares a brand's awareness, consideration, and purchase metrics against competitors in the same category, providing valuable data for strategic decision-making. Read more

5/ Amazon Inspire transforms product discovery on the platform. To create content, sellers must be Brand Registered and use Amazon Posts. This aligns with modern shopping habits, enhancing customer engagement through personalized feeds. Read more

6/ Amazon adds new FBA constraint for holiday season. New rules require identical content in shipments to avoid fees. Sellers must review shipping plans and choose cost-effective methods based on product types, quantities, and customer locations. Read more

7/ Amazon introduces return-less refunds for sellers. This new feature allows 3P sellers to opt out of the returns process entirely for their products. Sellers can now choose between return less, classic, or pick-and-choose options for managing their returns. Read more

8/ Video ads give brands an edge on Amazon. Sponsored TV offers interactive ads, valuable insights from AMC's Path to Purchase report, and affordable options for reaching thousands of households. Read more

9/ Amazon tackles review monitoring issues head-on. The company implements automatic safeguards to remove policy-violating reviews, protect sellers, and enhance marketplace trustworthiness. This move ensures accurate information for customers while maintaining a fair system. Read more

10/ Sponsored Brands drive Amazon Store traffic and sales. Ad Console's Store Insights reveal how Sponsored Brands impact Store performance. Aggressive expansion and budget allocation lead to increased traffic, new customers, and sales. Read more

Amazon Design Kit

A gentle reminder, I'm George Reid and my passion project is AmzDesignKit.

My goal is to help brands create great designs, in less time, for less money, at scale.

We're trusted by these brands: Nestle, Earth Rated, Colgate, Uniball, Zenwise, CGK Linens, USN, Loop Earplugs, and hundreds more.

We're also trusted by these agencies: PickFu, Product Pinion, My Amazon Guy, Keplo, HeyDay, Minful Goods, Incrementum Digital, Avenue7Media, Amz Pathfinder, Gigabrain, and hundreds more.

Access 30,000+ design ideas, 200+ templates, design courses and webinars, for £8.99/month. Start here.

Become an Affiliate

Amazon Design System

Boost your conversion rate from 1% to 2%. Here’s how:

1. Build a 'Design System'.
2. Use design tokens: Make design decisions once.
3. Use templates: Design once, apply everywhere.

This approach lowers design costs, reduces turnaround time, and increases quality. I explain more in this 3-minute video.

Thanks,

George

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