Amplify It: Nonprofit Board Members Hold Untapped Climate Influence

When I collaborate with nonprofits, my go-to move is encouraging Executive Directors to fully embrace their leadership potential—not just as strategists or operators but as visible, vocal advocates. Think social sharer, event host, speaker, podcast guest, or the like. When they shine, their board members have something unique to amplify, creating a ripple effect that multiplies influence exponentially.

Here’s the heart of my theory: climate action doesn’t need more flashy, expensive, usually consumer-facing, campaigns. What it does need is more transparent leadership-level visibility. This inspires peer-to-peer leadership social norm shifts. And, this, then, shifts societal expectations of leadership.

SO much more powerful and faster acting than a consumer-facing campaign.

This kind of influence comes down to simple, scalable magic: “You tell two people, and they tell two people.” When nonprofit leaders and board members use their voices and networks, they don’t just inspire action—they set a whole, new standard.

Breaking Through Professional Culture Norms

Too often, professional spaces undervalue the power of platforms like LinkedIn. I get it—social media can feel frivolous or like a project solely for the communications team. But LinkedIn isn’t “social media” in the selfie-and-cat-memes sense; it’s a strategic stage for thought leadership and authentic engagement.

A few quick tips:

• Skip the generic posts. No one needs another "proud of our annual report" update.
• Be human. Amplify the Executive Director's insights, share your takeaways, and highlight the organization's wins with authenticity and heart.
• Get intentional. Thoughtful, personal posts and comments stand out and stick.

When an ED (or CEO, for that matter) builds their network and shares their perspective, it’s a game-changer for their organization’s reach. Authenticity gives their voice weight—and makes it easier for partners, media, and peers to connect.

Spotlighting the Personality Behind the Mission

To get more speaking gigs, media quotes, or podcast invites for your organization’s leader, they need an online presence that says, “Hey, I’m here—and I’ve got value to contribute - and not just in broadcast message form.” To underscore: Help them show up as real people, not just polished press releases.

Board members, your support here is vital. A big part of your responsibility is to enhance your nonprofit’s public image. Think of LinkedIn as a natural extension of your role:

• Share key moments from your ED’s talks or interviews.
• Comment on posts with enthusiasm and insight.
• Use your networks to amplify the visibility of their leadership.

Remember, for the United States in late 2024, Later Is Too Late (see the amazing Potential Energy Coalition report on it).

Climate leadership demands visible, active champions now more than ever, and that starts with you. So, get out there and help get your nonprofit "seen leading"—not just in boardrooms but on platforms where influence grows and action sparks.

Own your role as an impact amplifier, and watch recognition rapidly grow for the organization you've committed time and effort.

As ever: I'm ready when you need a strategic advisor for a strong jumpstart.