April 2023 Newsletter

Welcome to The Monthly Drive! demandDrive’s newsletter for sales dev pros.

In this edition, we turn the lens toward marketing a bit. We're talking GTM strategy, email deliverability, and how to (and why you should) foster alignment across sales <> marketing teams.

(don't worry, we have some juicy sales tips as well)

Whether you’re an IC, Manager, or Leader, there’s bound to be something in here to help you make a positive impact on your day-to-day.

And hey, if you like what you see, give us a 👍 and share ❤️

All right, let's dive in!

When it comes to developing your GTM strategy, adopting a 'one size fits all' mindset simply won't cut it. The effectiveness of your sales and marketing teams hinges on a multitude of factors, including your industry, target audience, and Ideal Customer Profile (ICP), among many others.

This is especially true in the health tech space. So we had Adrienne Chen of Noted Marketing talk through some of the common pitfalls to avoid and what sales & marketing leaders need to know before building out their GTM strategy.

Adrienne and Lindsay covered a lot in 30 minutes. We recapped some of the finer points and shared some tactics that you can adopt to start seeing positive results - regardless of the industry you’re in.

Watch: Crafting a Winning GTM Strategy in Health Tech

Some great advice from Michelle 👇

Sales is a finicky game. Sometimes a simple change of scenery can help more than you'd imagine.

AI isn't here to take your job, it's here to make it easier.

No better representation of that than this GPT-4 hack shared by Max Mitcham 👇

Taylor Dahlem of Pickle is out here proving that nothing is impossible 👇 

Remember - "Shoot for the stars. Even if you miss, you'll land in the brine."

If you somehow missed the new Lavender rap by Obaid Durrani, we got you covered 👇

No surprise from us, Lavender has some of the best marketing in the game.

Imagine this…you’ve just finished writing a great cold email. It’s relevant. It’s timely. It moves the soul (ok, slow down…)

It’s sure to get you a response. So you hit the send button with confidence and… * crickets *

What gives?

Deliverability is an underrated component of sales development success. And nobody knows that better than our guest, Maggie Blume.

Her work at Mailshake is all about helping sales reps generate more engagement with their emails through a combination of good copywriting, relevant examples, and deliverability best practices.

We sat down with Maggie to pull back the curtain on deliverability. What is it, why is it so important, and how can you (yes reader, you) follow Maggie’s advice and best practices to help boost your email engagement?

Boosting Email Engagement Through Deliverability - 5 Questions with Maggie Blume

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Marketing gets a bad rap in the world of SaaS. They’re looked at as the “fluff” behind the real work - sales.

And as fun as it is to belittle marketing, their jobs can make the lives of their sales counterparts much, much easier.

From creating personalized content to running large-scale events, marketing has the opportunity to support and enable reps in a way that others can’t.

Our guest, Kate Erwin, has made that her mission as a marketer. She constantly asks a simple, but powerful, question to help strengthen the relationship she has with her sales team:

“How can I support you?” 

Kate sat down with us to share more about her mindset as a marketer, how she fosters alignment at Contractbook, and what you (yes, you!) can do to start bridging the gap between these departments at your own company.

Marketers Are Friends, Not Food - 5 Questions with Kate Erwin

We recently upgraded the way we track our SDR's activity, and it's allowed our team to pull out some interesting data points. This time, we looked at all activity across the month of April to see how effective cold calls were compared to other channels.

Expect more insights like this every month! And if there's a particular metric you want to see highlighted, let us know! Just shoot AJ a DM and he'll get back to you 😁

That's it for this edition of The Monthly Drive!

We'll see you again next month with content around role specialization for SDRs, cold calling & general outbound best practices, and the fate of sales development as we know it...

-- AJ

Have tips on building out a sales development team? What about effectively managing reps? The state of sales development today? We're always on the lookout for guest contributors!

Just shoot us a message (we'll always respond) and our marketing team will get in touch.

Is podcasting more your thing? Get more info on our show and how to get involved.