Arity Moves 🚘💡September 2024
Want to know what's happening on our roadways? Uncover insights on driving patterns and behaviors for:
👫 #Consumers
🚘 #AutoInsurers
📈 #Marketers
📱 #MobileApps
🚧 #TransportationPlanners and #TransportationEngineers
With these insights, we can all make better, data-driven decisions on and off the road. And together, we can drive a future of mobility that's smarter, safer, and more useful for everyone.
Driving data in action
📝 Jordan Williamson : Behind the data: Allstate America’s Best Drivers Report®
Arity’s Jordan Williamson shares key takeaways from his team’s experience pulling and analyzing driving data for the 16th Allstate America’s Best Drivers Report®.
📝 Patti R. : Analytics in action: Are speed enforcement cameras effective?
In this post, Patti Rodgers explores how speed enforcement cameras influence driver behavior.
Data-driven insights for...
Auto Insurers
📰 Digital Insurance : Drivers remain unaware of car crash causing behaviors
"A recent study by Arity reveals a concerning trend: drivers remain largely unaware of common behaviors known to cause accidents, such as speeding and hard braking. Despite infrastructure improvements and stricter vehicle standards, a significant knowledge gap persists regarding the risks associated with these behaviors.
Gary Hallgren, president of Arity, believes bridging that gap is critical to preventing accidents and reducing insurance premiums."
📝 Devin McLaughlin : OEM and mobile telematics data: Unlock a more complete driver profile
Arity’s Devin McLaughlin shares the pros and cons of OEM and mobile telematics data, along with why combining the two is the right move for auto insurance carriers.
Marketers
📝 Jennifer Gold : Smart segmentation: 12 ways to reach people based on how they drive
Arity’s Jen Gold shares twelve ways marketers can segment and reach consumers based on how, when, and where they drive.
📝 Jennifer Gold : Arity + Clear Channel Outdoor at POSSIBLE: New data, new media for marketers
Arity's Jen Gold shares three key highlights from her masterclass at POSSIBLE 2024.
Mobile Apps
💡 Arity : Mobile ad conversion with Arity Predictive Mobility
With 400+ convenience store (C-store) locations in the U.S. and a goal to expand, one fuel retailer teamed up with Arity to reach consumers who regularly drive past its sites. This strategic ad targeting led to 12% conversion within 2 days and 22% conversion within 7 days.
📝 Arity : How to drive mobile app ad revenue with predictive mobility data
Learn how predictive mobility data helps mobile publishers optimize ad revenue and prioritize the user experience at the same time.
Transportation Planners & Engineers
📝 Arity : 3 “blind spots” in designing safer roads
Key takeaways from the ITS America webinar, “Checking blind spots: Mapping risk-significant driving behaviors to design safer roads."
📰 Smart Cities Dive : What smartphone data can reveal about traffic accidents
Distracted driving increased 30% from 2019 to 2024. One company wants to use data to help authorities “better understand what is happening more in real time.”
Ready to learn more? Let's get in touch!