Attention hockey players! Evolve your blade, evolve your game with Rezztek Technology.

As our entry to the North American markets started, we felt that to better explain, introduce and market our technology, a brand name for the technology and material itself is necessary.

After long brainstorming sessions with our internal team, as with great help from GoBigname naming and branding agency, we have decided that Rezztek best embodies everything we want from the name of our technology. Resin, being a vital ingredient to our material, provided the first letters in the name Rezztek. ZZ in the middle is a high five to our brand ambassador, investor and supporter Zdeno Chara of the Boston Bruins, whose nickname in the NHL is Big Z, or Big Zee. Tek is short for technology and all combined, Rezztek was born.

The white ZZ in red circle is a distinctive visual part of our identity and will be featured across all Rezztek's visual communication materials.

The ZZ pattern allows us to brand all shapes and kinds of materials, merchandise and points of sale, helping us to present a current, action-packed and hi-tech visual identity we are striving for with our brand.

We are looking forward to hear your feedback!

Team Rezztek, www.rezztek.com