B2B Excellence - The biggest opportunity or threat to business growth?
B2B Excellence is a weekly newsletter that curates the best B2B marketing content from the brightest minds in our industry.
We include the perspectives from a variety of enterprise marketers, stories from fast-growth businesses challenging the conventional ways of working and thinking, and the top 1% of B2B marketers shaping modern-day practices.
For more content, you can follow me on LinkedIn.
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Main POV - The biggest opportunity or threat to business growth?
Summary
51% say that B2B sellers don’t understand the friction points in the online buying experience.
Half of your customers are anticipating a bad experience with you.
Why not surprise and delight them?
Limit the friction and iterations of online buying with ease and fluidity.
Is this one of the biggest opportunities to fuel growth?
This couldn’t be more important when 40% of buyers have said they have changed suppliers this year alone.
3 of the top 10 reasons buyers switch suppliers is linked to UX and logistics.
But the pain continues, 45% of buyers think buying online vs offline is more complicated.
Wunderman Thompson has released their latest shopper guide, and it’s jam-packed with insight. Download it now.
Key Insight
Recommended by LinkedIn
Conversations or articles I liked this week
Archive Content (oldies but goodies)
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Executing B2B demand & lead generation campaigns to grow pipeline and generate revenue l HubSpot Partner focused on ABM
1yThe company that makes it easier for the buyer to say 'yes,' it the company that will win the biz.
Global CEO @ WPP's SJR | Content Marketing Association Board Member | HBR Advisory Council Member
1yThanks for the mention, Chris! 💡
Founder, humanworks | A content marketing agency doing B2B differently | B2B Content | Strategy | Communications | Ex: BBC Journalist For 17 Years |
1yThanks Chris. Really useful stuff, will save for later!