B2B WEBSITE TIPS FROM BIGFORK
Hi and welcome to our latest Web Insights newsletter, which aims to share our knowledge at Bigfork of creating successful B2B websites. If you haven’t already subscribed to the Web Insights newsletter then please click the ‘Join the Conversation’ button at the end.
WHAT WEBSITE FRUSTRATIONS DO B2B BUYERS EXPERIENCE?
Our report, The Big B2B Disconnect, confirms that B2B buyers are not happy with suppliers websites. Buyer behaviour is increasingly moving online so its vital that suppliers make sure their websites are customer centric.
In this issue of Web Insights we look at how B2B website content isn't working for many buyers.
DISCONNECTED WEBSITE CONTENT
Research from the Content Marketing Institute identifies that there is a big disconnect between what the B2B buyer wants from a website, and what the suppliers website delivers.
WHAT CONTENT IS WORKING?
The latest CMI B2B Content Report outlines what content is working for B2B marketers.
These results reinforce other research that B2B buyers want content that helps them research the solution to their problem.
Discover all of the main frustrations B2B buyers are experiencing with supplier websites in The Big B2B Disconnect Report.
Mark Ellaway,
Bigfork ⭐
We create tasty B2B websites
Ask me about 'NewsletterPlus' 📧 | Newsletters and CRM | Speaker | Co-Founder | Spending as little time on LinkedIn as possible
5moAn insightful read as always Mark Ellaway