B2B website tips from Bigfork
Hi and welcome to our latest Web Insights newsletter, which aims to share our knowledge at Bigfork in creating successful B2B websites. If you haven’t already subscribed to the Web Insights newsletter then please click the ‘Join the Conversation’ button at the end.
B2B BUYER BEHAVIOUR IS CHANGING
Our latest report, The Big B2B Disconnect, confirms that B2B buyer behaviour is evolving quickly.
They are carrying out much of their own research online and are using multiple channels to find information.
Heightened by Covid, B2B buyers also want B2C type experiences from vendors. It’s clear that B2B buyers want to talk to sales people less and use other channels such as websites, webinars and more.
B2B BUYERS ARE USING MORE CHANNELS
Research by McKinsey highlights that buyers are using more channels than ever to source suppliers.
It’s clear they want to engage online with content and talk to sales when they’re ready. B2B companies need to be considering a multi-channel marketing approach to successfully get in front of new buyers in the future.
DISTINCT CHANNELS THAT B2B BUYERS ARE USING IN THEIR SELECTION PROCESS
— Supplier websites
— Webinars
— Search
— Live chat
— Face to face
— Phone
— Apps
— Procurement portals
B2B BUYERS ARE FRUSTRATED WITH SUPPLIERS WEBSITES
As buyers move online they want better experiences from suppliers websites. However many are frustrated with their experiences, with 30% of B2B website sessions ending in frustration.
Find out what the main frustrations B2B buyers are experiencing with websites in The Big B2B Disconnect Report.
Mark Ellaway,
Bigfork ⭐
We create tasty B2B websites