Being Relevant and Efficient to Your Clients
Forbes description on building relationship with clients as follow:
“A business is only as good as the clients it serves, and no business gets far after losing the clients it has. The key to success is building relationships that go beyond one-time projects and provide value to these clients on a consistent, ongoing basis.”
This is my personal overview of what it takes to build and maintain relationship with new and old clients. Here are some tips for developing your own approach to a fruitful business relationships.
There no thing as not enough information to communicate
Most clients need information to be ahead of their industry. Regular communication and advice allows you to be seen as the expert on their industry. Don’t take on too much and be the jack of all trades and the master of none. Keeping the client in the loop and updated, this allow you to be on the top list of go to guy when needed and when require urgently. You might not be the best in the industry but you will be shout after because of your character and professional towards your clients.
Being Resourceful
My most recent conversation with friend, was like “Sanville you are a very resourceful person.” I tend to look at it in this way. I want to be relevant. I want to add value towards my clients that enable them to increase in capacity and efficient in the workplace. The more value-added you become, the relevant and useful your information is. Stop selling your client with irrelevant information that has no interest to them. Practice patience and know what they need and have an interest in. The most challenging part of not being resourceful can cause you to be procrastinated in providing the same information.
Honesty, the best policy
One thing of I have learn in the flied of consultancy, never try to pull the wool over your clients eyes. Be open and honest with your dealings. Clients are smarter than you think, trying to cheap them out of w few cents can hurt your business and name. Think about your reputation and live by your integrity. Try not to damage your reputation nor your integrity. If you made a mistake acknowledge it and cultivate a new relationship if you can repair it. Try not to push it let it happen slowly and surely.
Always meet your deadlines
Many times I found myself not able to deliver on deadline but not because I am unable to deliver but because the association around me don’t see as important as I see it. You have heard the words “your word is your bond” this is your guide in business and to keeping clients. Build on the good reputation you have established already. Keep the client inform and p to date with any worries and challengers. This allow the client to have more confidence in you to deliver and commit to the project or task. You will be surprise that the client will stick with you until the end. Be accessible to the client and flexible to communicate.
Let your client feel special
A client is more than just a revenue stream; remember they gave you the opportunity to build the presence you have for more wok. Each has his or her likes and dislikes, preferences for how to do business, issues and concerns. The more you can identify with a client as a person, rather than as a chance to make money, the stronger the bond between you will grow. I always keep one thing in mind, and that is how I can keep this relationship going until the wheels comes off. Look after the cents and the rands will follow.
Have a vision of partnership
If you are cultivating the relationship in all the right ways (while of course, providing the products or services your client needs), you can work on developing a partnership with the client—something that goes beyond individual project development. A client who determines you’re in it for the long haul, and that you’re actively motivated to help him or her succeed, soon begins to see you as more than just a vendor or supplier. You become a partner in their enterprise and someone they grow to value today, tomorrow and in the years to come. These are only about few of my experiences with clients. This might be gold nuggets to some and just ordinary advice they know of and are aware but didn’t implement it.