Mailchimp is one of the leading email marketing services, offering email automation, segmentation, and integrations. While Mailchimp remains a popular choice, it has a lot of limitations and is not the best fit for everyone.
Some businesses find its pricing plan increasingly expensive as they scale, while others feel the platform lacks certain advanced features.
Whether you’re a small business seeking a cheaper or free alternative, or a large enterprise looking for more advanced automation tools, there are several Mailchimp alternatives and competitors that could better fit your needs.
In this article, we explore some of the best Mailchimp alternatives and competitors. These tools offer unique features, affordable pricing structures, and functionality that might suit your business better than Mailchimp.
10 Best Mailchimp Alternatives and Competitors [Free & Cheap]
1. GetResponse
GetResponse is a versatile marketing platform that has evolved from an email marketing tool to an all-in-one solution for businesses of all sizes.
It now offers marketing automation, webinar hosting, sales funnels, and CRM functionalities, making it a powerful tool for marketers needing more than email campaigns.
What sets GetResponse apart is its focus on providing a complete suite of tools for marketers looking to manage all their customer interactions from one platform, ensuring greater efficiency and control over the customer journey.
- Email Automation: GetResponse allows you to create complex workflows based on user actions, making it ideal for nurturing leads and driving conversions.
- Webinar Hosting: Unlike many competitors, GetResponse integrates webinars directly into the platform, making it easy to engage audiences live and turn viewers into customers.
- Conversion Funnels: The funnel builder helps you guide prospects through every stage of the sales process, from first contact to conversion, without needing separate tools.
- Landing Pages: Pre-designed templates make it easy to create and customize landing pages to capture leads.
- eCommerce Tools: Integration with platforms like Shopify allows users to manage and track online store sales.
- CRM Integration: Includes built-in CRM functionality, providing an efficient way to manage contacts and monitor sales pipelines.
- Advanced Reporting: The platform offers in-depth analytics and reporting, giving insight into campaign performance and customer behavior.
Why Choose GetResponse Over Mailchimp?
- Integrated Webinars: Unlike Mailchimp, which requires third-party integrations, GetResponse has webinars natively built into the platform.
- Conversion Funnels: Pre-built conversion funnels help optimize lead nurturing, an area where Mailchimp falls short.
- AI Website Builder & Course Creator: It has AI-powered tools for the creation of websites, and online courses
- Advanced CRM Features: Built-in CRM tools make managing customer relationships easier without needing a separate tool like Mailchimp.
- Higher Email Limits on Free Plan: Mailchimp limits sending capabilities on their free plan, while GetResponse offers more generous limits.
- Webinar Funnels: Combining webinars and marketing automation gives GetResponse a significant edge in creating engaging customer journeys.
- All-in-one marketing suite with CRM, webinars, and automation.
- Excellent deliverability rates and email templates.
- Affordable pricing compared to Mailchimp, especially on higher tiers.
- Slight learning curve for beginners due to the platform's extensive features.
- Limited integrations compared to some competitors like HubSpot.
- Free Plan: Available with limited features and contacts.
- Email Marketing Plan: $19/month for up to 1,000 contacts.
- Marketing Automation Plan: $59/month with advanced automation features.
- eCommerce Marketing Plan: $119/month with full eCommerce features.
2. Systeme.io
Systeme.io is a rapidly growing platform designed to cater to the needs of entrepreneurs and small businesses.
As an all-in-one solution, Systeme.io combines email marketing, automation, sales funnels, webinars, membership sites, and even online course creation.
Its core strength lies in its ability to offer a wide array of marketing tools under one roof at an affordable price.
While it may not have all the advanced features of more established platforms, it provides a solid foundation for businesses looking for a straightforward, cheaper alternative to Mailchimp.
- Sales Funnel Builder: Systeme.io enables users to create and manage multi-step sales funnels, helping convert leads into customers with ease.
- Email Marketing: Offers simple but effective email marketing automation, including segmentation, scheduling, and auto-responders.
- Membership Sites: A unique feature that allows users to create and manage membership-based websites without needing additional software.
- Webinars: Unlike Mailchimp, which requires third-party integrations, Systeme.io includes webinar functionality, helping you engage your audience in real-time.
- Affiliate Marketing Tools: Built-in tools to create and manage affiliate programs, a feature that is not included in Mailchimp.
- Online Course Creation: Helps businesses and entrepreneurs easily create, host, and sell online courses.
- Automation Workflows: Simplified workflows that allow users to automate email campaigns based on user behavior and triggers.
Why Choose Systeme.io Over Mailchimp?
- Pricing: Systeme.io offers a free plan with unlimited emails and basic automation, whereas Mailchimp's free plan has stricter limits.
- All-in-One Platform: Systeme.io integrates sales funnels, email automation, webinars, and membership sites in one place, reducing the need for additional tools.
- Affiliate Marketing: Native affiliate marketing tools allow businesses to set up affiliate programs directly, unlike Mailchimp, which lacks this feature.
- Course Creation: The ability to create and sell courses makes it a versatile platform for creators and entrepreneurs.
- Simplicity: Its user-friendly interface and simplicity make it easier for beginners to set up marketing campaigns quickly.
- Free plan with essential tools like sales funnels and email marketing.
- Comprehensive all-in-one marketing suite.
- Great value for small businesses and entrepreneurs looking for an affordable solution.
- Fewer integrations compared to Mailchimp or other more established platforms.
- Limited advanced email marketing features.
- Free Plan: Includes unlimited emails, 3 sales funnel, and other essential features.
- Startup Plan: $27/month for 5,000 contacts.
- Webinar Plan: $47/month with additional webinar capabilities.
- Unlimited Plan: $97/month for advanced features and unlimited use.
3. SendPulse
SendPulse is a robust multi-channel marketing platform that combines email marketing with SMS, push notifications, and chatbot marketing.
This diversity in communication channels makes SendPulse a strong contender for businesses that want to engage their audience across various mediums.
While Mailchimp focuses primarily on email marketing, SendPulse goes a step further by offering these additional marketing channels to increase engagement.
It is especially appealing to businesses with a focus on mobile and chatbot engagement.
- Multi-Channel Marketing: Offers email marketing, SMS, web push notifications, and chatbots on platforms like Facebook Messenger and Telegram.
- Automation 360: Advanced automation builder that enables you to create workflows combining email, SMS, and push notifications.
- Segmentation: Advanced segmentation capabilities allow users to create highly targeted marketing campaigns.
- Web Push Notifications: Send push notifications directly to users’ browsers to increase engagement and drive traffic.
- Transactional Emails: The platform allows users to send transactional emails triggered by user behavior, such as purchase confirmations.
- A/B Testing: Allows users to test different versions of emails to determine which performs best.
- CRM Integration: A lightweight CRM tool to manage customer information and track interactions.
Why Choose SendPulse Over Mailchimp?
- Multi-Channel Marketing: Offers push notifications, SMS, and chatbots, unlike Mailchimp, which primarily focuses on email.
- Transactional Emails: Built-in transactional email capabilities, which Mailchimp requires you to integrate through Mandrill.
- Free Automation on Lower Plans: SendPulse includes basic automation on its free plan, whereas Mailchimp's free plan has limited automation features.
- Chatbot Marketing: SendPulse includes chatbots, offering another medium to reach customers, which Mailchimp lacks.
- More Affordable Pricing: SendPulse is often more affordable at the higher tiers, especially for businesses needing multi-channel support.
- Strong multi-channel capabilities, including SMS and web push notifications.
- Affordable pricing structure, especially for businesses with smaller lists.
- Advanced automation options on all plans.
- Fewer templates compared to Mailchimp.
- The interface can be slightly confusing for beginners, especially when handling multiple channels.
- Free Plan: Supports up to 500 subscribers with email, SMS, and push notifications.
- Standard Plan: Starts at $8/month for up to 1,000 subscribers.
- Pro Plan: Starts at $12/month.
- Enterprise Plan: Custom pricing available for larger businesses.
4. Constant Contact
Constant Contact is a long-standing leader in the email marketing space, known for its ease of use, extensive support, and event marketing features.
Unlike Mailchimp, which has expanded into more general marketing automation, Constant Contact focuses more on providing small businesses and nonprofits with reliable and easy-to-use tools.
Its key strength lies in its strong support system and dedicated event marketing features, making it a popular choice for event-driven businesses or organizations that need help with RSVP management and online event promotions.
- Event Marketing: Unique tools for managing RSVPs and event registrations, making it ideal for businesses running events and webinars.
- Email Automation: Automate welcome series, birthday emails, and drip campaigns to engage contacts over time.
- Social Media Marketing: Easily create and manage social media ads and posts directly from the platform.
- Landing Pages: Includes an intuitive landing page builder to capture leads from paid traffic or organic visitors.
- Contact Management: Advanced list segmentation and contact management features help you target specific groups more effectively.
- Survey Tools: Built-in survey and poll features allow users to collect feedback from customers.
- A/B Testing: Offers A/B testing for subject lines and email content.
Why Choose Constant Contact Over Mailchimp?
- Event Marketing: Constant Contact excels in event marketing, including RSVP management and event promotions, whereas Mailchimp does not offer these features natively.
- Ease of Use: The platform is designed to be beginner-friendly, with intuitive tools and excellent customer support, which is particularly beneficial for small businesses.
- Robust Customer Support: Constant Contact offers phone support, live chat, and detailed tutorials, which are more accessible than Mailchimp’s email and limited chat support for free users.
- Better Contact Management: Constant Contact allows for more detailed contact segmentation, making it easier to send personalized emails compared to Mailchimp’s more limited segmentation on lower tiers.
- More Extensive Educational Resources: The platform is known for its in-depth training and support resources, ideal for beginners and small business owners.
- Great for event-based businesses with event registration and RSVPs.
- Strong customer support and educational resources.
- User-friendly interface with a minimal learning curve.
- Fewer advanced automation features compared to competitors.
- More expensive than Mailchimp at higher tiers for basic email marketing features.
- Core Plan: $12/month for email marketing tools and list management.
- Plus Plan: $45/month with automation, event management, and advanced features.
5. Omnisend
Omnisend is an eCommerce-focused marketing automation platform that integrates email, SMS, and social media marketing.
Its specialized features for online stores, including product recommendations, cart abandonment automation, and deep eCommerce integrations, make it a top alternative to Mailchimp for businesses that sell online.
Omnisend’s multi-channel approach allows marketers to reach customers via various platforms and enhance the customer journey, something Mailchimp is less optimized for in the eCommerce realm.
- Ecommerce Automation: Omnisend excels at eCommerce workflows like cart abandonment, product recommendations, and transactional emails.
- Multi-Channel Marketing: Combines email, SMS, and push notifications in a single platform, allowing businesses to connect with customers across multiple channels.
- Product Recommender: Automatically suggests products based on customer behavior and purchase history, increasing conversion rates.
- Popups and Signup Forms: Intuitive drag-and-drop builder for creating eye-catching popups and signup forms that capture more leads.
- Audience Segmentation: Deep segmentation options based on purchase behavior, browsing history, and other eCommerce-specific criteria.
- A/B Testing: Test subject lines, email content, and other campaign elements to optimize performance.
- Integrations: Seamless integrations with Shopify, WooCommerce, and BigCommerce make it ideal for online retailers.
Why Choose Omnisend Over Mailchimp?
- Ecommerce Focus: Omnisend is purpose-built for eCommerce businesses, with better tools for cart recovery, product recommendations, and eCommerce automation than Mailchimp.
- Multi-Channel Capabilities: While Mailchimp focuses primarily on email marketing, Omnisend integrates SMS and push notifications into campaigns, giving users more ways to reach customers.
- Dynamic Segmentation: Omnisend’s advanced segmentation for eCommerce is more powerful than Mailchimp’s segmentation features, particularly for online stores.
- Pre-Built Automation: Ready-made automation workflows specific to eCommerce help users get started quickly, while Mailchimp requires more manual setup.
- Revenue Tracking: Omnisend provides better analytics and revenue tracking for eCommerce businesses, enabling a clearer understanding of ROI from email campaigns.
- Excellent for eCommerce stores with specialized features like product recommendations and cart abandonment workflows.
- Multi-channel marketing that includes email, SMS, and push notifications.
- Easy-to-use automation templates tailored for online retailers.
- Primarily focused on eCommerce, making it less suitable for businesses outside this sector.
- Pricing can increase rapidly as subscriber lists grow.
- Free Plan: Up to 250 contacts and 500 emails per month.
- Standard Plan: Starts at $16/month for up to 500 contacts.
- Pro Plan: Starts at $59/month with full automation, SMS, and advanced reporting.
6. HubSpot
HubSpot is one of the most comprehensive CRM and marketing automation platforms available, providing a full range of tools that cover everything from email marketing to sales and customer service.
Known for its robust marketing automation and CRM capabilities, HubSpot goes beyond just email marketing, making it a great Mailchimp alternative for businesses looking for a broader platform to handle their inbound marketing, sales, and customer service in one place.
While it is a more advanced tool than Mailchimp, it offers scalability and flexibility that makes it appealing for growing businesses.
- Marketing Hub: Comprehensive marketing tools, including email automation, lead nurturing, landing pages, and SEO recommendations.
- CRM: HubSpot’s CRM is integrated with its marketing tools, providing users with a complete view of customer interactions and lead management.
- Sales Hub: Sales automation tools, pipeline management, and reporting features help businesses manage and optimize their sales processes.
- Customer Service Hub: Ticketing, helpdesk, and customer feedback tools to improve customer support.
- Marketing Automation: Advanced workflows that help automate email marketing, lead scoring, and customer journeys.
- Lead Generation Tools: Includes tools for creating forms, pop-ups, and landing pages to capture and nurture leads.
- Detailed Analytics: In-depth reporting and analytics that provide actionable insights into the performance of marketing campaigns and customer behavior.
Why Choose HubSpot Over Mailchimp?
- Full CRM Integration: HubSpot’s integrated CRM allows businesses to manage customer relationships seamlessly, unlike Mailchimp’s email-focused features.
- Advanced Marketing Automation: HubSpot provides much more sophisticated automation capabilities compared to Mailchimp’s more basic workflows.
- Scalability: HubSpot offers a broader range of tools and features as businesses grow, whereas Mailchimp’s tools are more limited in scope.
- Sales and Service Tools: In addition to marketing automation, HubSpot includes tools for sales and customer service management, which Mailchimp does not offer.
- Detailed Reporting and Analytics: HubSpot’s reporting capabilities are far more advanced than Mailchimp’s, offering deeper insights into campaign performance and customer journeys.
- All-in-one platform for marketing, sales, and customer service.
- Deep integration of CRM with marketing tools.
- Free CRM with essential features for small businesses.
- More expensive than Mailchimp, especially as features and contacts scale.
- Learning curve due to the depth and complexity of its features.
- Free Plan: Includes CRM, email marketing, forms, and reporting for unlimited users.
- Starter Plan: $50/month for advanced marketing and automation tools.
- Professional Plan: $890/month with full automation and advanced features.
- Enterprise Plan: Custom pricing for larger enterprises with complex needs.
7. Aweber
Aweber is a long-standing and reliable email marketing tool designed with small businesses and entrepreneurs in mind.
Known for its simplicity, Aweber focuses on delivering essential email marketing tools in an easy-to-use format. Aweber allows you to create professional emails, manage subscribers, and track the success of your campaigns.
While it doesn't have all the advanced features of some competitors, it offers the tools that many small businesses need to get started with email marketing and grow their audience.
- Drag-and-Drop Email Builder: Aweber’s email builder is user-friendly and doesn’t require any coding knowledge, making it accessible to beginners.
- Email Templates: Aweber provides a wide range of customizable email templates to create professional-looking campaigns quickly.
- List Segmentation: Segmentation options to send personalized and targeted emails to specific groups within your list based on behavior and demographics.
- A/B Testing: Allows for A/B testing of subject lines and content to optimize performance.
- Landing Pages: Built-in landing page creator lets users design custom pages to capture leads.
- Automation: Aweber’s autoresponder feature allows for simple automation, like follow-up sequences and welcome series, though it’s not as advanced as some competitors.
- Reporting and Analytics: Basic email analytics help users track open rates, click-through rates, and conversions.
Why Choose Aweber Over Mailchimp?
- Better Customer Support: Aweber provides 24/7 customer support through phone, live chat, and email, compared to Mailchimp’s limited support options for lower-tier plans.
- Unlimited Email Lists: Aweber allows users to create unlimited email lists, whereas Mailchimp has limitations depending on the plan.
- More Affordable for Small Lists: Aweber’s pricing can be more affordable for smaller lists compared to Mailchimp.
- No Additional Cost for Automation: Unlike Mailchimp, which reserves automation features for higher-priced plans, Aweber includes these in all its plans.
- List Segmentation by Purchase Behavior: Aweber provides more granular segmentation tools for eCommerce users, allowing for better-targeted marketing based on purchasing behavior.
- Excellent customer support, especially for small businesses.
- Simple and easy-to-use email builder and autoresponder.
- Offers a wide range of integrations with eCommerce and content management platforms.
- Limited advanced features compared to larger platforms like ActiveCampaign or HubSpot.
- Automation is not as sophisticated as competitors.
- Free Plan: Up to 500 subscribers with limited features.
- Pro Plan: Starts at $19.99/month for up to 500 subscribers with advanced features.
8. Moosend
Moosend is a marketing automation platform known for its ease of use and powerful email marketing features.
It's designed for businesses of all sizes but is especially appealing to smaller businesses and entrepreneurs because of its affordability and user-friendly interface. Moosend excels in providing marketing automation, email marketing, and reporting features, along with strong eCommerce integrations.
It stands out as a viable alternative to Mailchimp for those seeking a budget-friendly platform without sacrificing quality.
- Email Campaigns: Moosend offers a highly customizable drag-and-drop email builder with a variety of templates for creating professional emails.
- Marketing Automation: Offers powerful automation workflows that can be triggered based on user behavior, such as clicks or page visits.
- Landing Pages: Allows users to create custom landing pages to capture leads and promote products.
- Segmentation: Provides detailed segmentation options to send targeted campaigns to specific audience groups.
- Reporting and Analytics: In-depth reporting tools allow users to track the success of their email campaigns and marketing workflows.
- A/B Testing: Moosend allows for A/B testing to optimize email performance and increase engagement.
- Ecommerce Integrations: Integrates with major eCommerce platforms like Shopify and WooCommerce to automate customer engagement and improve sales.
Why Choose Moosend Over Mailchimp?
- More Affordable Pricing: Moosend is generally more affordable than Mailchimp, especially for smaller lists and businesses.
- Unlimited Emails on All Plans: Unlike Mailchimp, Moosend allows for unlimited email sends across all its pricing tiers.
- Advanced Automation on All Plans: Moosend includes advanced automation tools at every price level, while Mailchimp reserves these features for higher-tier plans.
- In-Depth Reporting: Moosend’s reporting tools are more advanced and offer deeper insights into campaign performance compared to Mailchimp’s basic analytics.
- Better Landing Page Builder: Moosend’s built-in landing page creator is more intuitive and flexible than
- Easy-to-use interface with a robust email and automation system.
- More affordable than many competitors, including Mailchimp.
- Extensive features on all plans, such as A/B testing and automation.
- Lacks phone support, unlike some competitors.
- Fewer integrations compared to larger competitors like HubSpot or Mailchimp.
- Free Plan: For up to 1,000 subscribers.
- Pro Plan: Starts at $9 per month for 1,000 subscribers.
9. ActiveCampaign
ActiveCampaign is a powerful marketing automation platform that’s designed to help businesses build deeper connections with their audiences.
With a strong focus on email marketing and CRM features, ActiveCampaign excels in automation and customer journey mapping, offering advanced tools for small to medium-sized businesses.
It is highly customizable and allows you to automate almost every aspect of customer communication, making it a strong competitor to Mailchimp.
- Advanced Automation: ActiveCampaign’s automation tools allow for highly personalized workflows, automating tasks such as email campaigns, sales follow-ups, and more.
- CRM Integration: Includes a built-in CRM, helping businesses manage customer interactions and sales pipelines.
- Email Builder: The drag-and-drop email builder is easy to use and includes customizable templates.
- Segmentation and Targeting: ActiveCampaign offers advanced segmentation options, allowing you to target customers based on behavior, location, or other factors.
- Customer Journey Mapping: Unique to ActiveCampaign, this feature helps visualize the customer journey and creates automated touchpoints.
- A/B Testing: Allows for split testing emails, automations, and landing pages to maximize results.
- Analytics and Reporting: Comprehensive analytics tools provide insights into the effectiveness of email campaigns and automation sequences.
Why Choose ActiveCampaign Over Mailchimp?
- More Advanced Automation: ActiveCampaign offers more sophisticated and customizable automation options than Mailchimp.
- Built-In CRM: ActiveCampaign integrates a CRM into its platform, unlike Mailchimp which requires third-party integration.
- Behavioral Automation: ActiveCampaign allows for automation based on customer behavior, offering deeper personalization.
- Customer Journey Tracking: ActiveCampaign’s customer journey mapping is a more advanced feature than Mailchimp’s customer tracking.
- Better Support for Larger Campaigns: ActiveCampaign is more scalable, with better support for larger email lists and complex marketing needs.
- Advanced marketing automation capabilities.
- Built-in CRM with sales automation.
- Scalable for larger businesses and more complex campaigns.
- Steeper learning curve due to advanced features.
- Pricing is higher for smaller businesses compared to other alternatives.
- Lite Plan: Starts at $29/month for 1,000 contacts.
- Plus Plan: $49/month with advanced CRM and automation features.
10. Brevo
Brevo (formerly known as Sendinblue) is a robust and affordable email marketing solution designed for small to medium-sized businesses.
It offers email marketing, SMS marketing, automation, and CRM functionalities in a single platform.
Brevo’s flexibility and affordability make it an appealing alternative to Mailchimp, especially for businesses that want to integrate multiple marketing channels like email and SMS in one platform.
- Email and SMS Campaigns: Brevo offers both email and SMS marketing in one platform, enabling businesses to reach their customers through multiple channels.
- Marketing Automation: Brevo provides flexible automation tools for creating workflows based on customer behavior.
- CRM Integration: Includes a lightweight CRM that helps businesses manage customer data and interactions.
- Segmentation: Powerful segmentation options for sending targeted messages to specific groups.
- Transactional Emails: Brevo offers transactional email functionality, making it easy to send order confirmations, password resets, and more.
- A/B Testing: Allows users to test different versions of emails and landing pages to improve performance.
- Analytics and Reporting: Brevo offers detailed analytics to measure the performance of your campaigns.
Why Choose Brevo Over Mailchimp?
- Email and SMS Integration: Unlike Mailchimp, Brevo integrates SMS marketing within the same platform, allowing for a more unified communication strategy.
- More Affordable Plans: Brevo offers a free plan with up to 300 emails per day, making it more cost-effective for small businesses.
- Transactional Emails: Brevo includes transactional emails, which require third-party integration in Mailchimp.
- Automation on All Plans: Brevo’s automation tools are available on all pricing tiers, unlike Mailchimp, where automation is limited to higher plans.
- CRM Functionality: Brevo has built-in CRM tools that allow businesses to manage customer relationships better than Mailchimp's third-party integrations.
- Affordable pricing with a generous free plan.
- Includes both email and SMS marketing tools.
- Easy-to-use automation and segmentation tools.
- CRM functionality is more basic compared to competitors like HubSpot or ActiveCampaign.
- Limited advanced features for larger businesses.
- Free Plan: Send up to 300 emails per day.
- Starter Plan: Starts at $25/month for 20,000 emails.
Conclusion
Choosing the right email marketing platform can significantly impact your business's growth. While Mailchimp remains a popular choice, exploring alternatives like GetResponse, Systeme.io, SendPulse, and others can provide you with better pricing, more advanced features, and improved support tailored to your needs.
Frequently Asked Questions
1. What is a cheaper alternative to Mailchimp?
There are several cheaper alternatives to Mailchimp that offer similar or even superior functionality at a lower price point:
- GetResponse: Offers marketing automation, email templates, and landing pages at a more affordable starting price of $19/month for 1,000 contacts.
- Systeme.io: An all-in-one marketing platform, offering email marketing, sales funnels, and online course hosting starting at $27/month.
- Brevo (formerly Sendinblue): Offers a free plan for up to 300 emails per day and paid plans starting at $25/month for 20,000 emails.
These options are highly recommended for small businesses and startups looking for budget-friendly marketing tools.
2. Are there any free alternatives to Mailchimp?
Yes, several platforms offer free plans with features comparable to Mailchimp:
- GetResponse: Offers a free plan for up to 500 contacts with limited features.
- Systeme.io: Free plan for up to 2,000 contacts with email automation, sales funnels, and more.
- Mailerlite: Free plan for up to 1,000 subscribers and 12,000 emails per month.
These free alternatives can help small businesses manage basic email marketing needs without spending a dime.
3. Is there a better option than Mailchimp?
Yes, alternatives like GetResponse, ActiveCampaign, and Systeme.io can be better depending on your needs. These platforms often offer more advanced automation, better CRM integration, and pricing models that suit growing businesses, making them strong competitors to Mailchimp.
4. How does GetResponse compare to Mailchimp?
GetResponse offers several advantages over Mailchimp, especially for businesses focused on automation and CRM features:
- Pricing: GetResponse’s pricing starts at $19/month, generally lower than Mailchimp for similar feature sets.
- Automation: GetResponse provides more advanced automation tools, such as workflows, lead scoring, and event tracking.
- Webinars: It includes built-in webinar functionality, something Mailchimp lacks.
- E-commerce: GetResponse’s integration with e-commerce platforms is more advanced, especially for automating abandoned cart emails.
5. Which is better for small businesses: Mailchimp or ActiveCampaign?
For small businesses, both Mailchimp and ActiveCampaign have their strengths, but ActiveCampaign often stands out due to its advanced automation features:
- Advanced Automation: ActiveCampaign offers more sophisticated and customizable automation workflows than Mailchimp.
- Built-in CRM: ActiveCampaign includes a built-in CRM for managing customer relationships, which Mailchimp lacks.
- Pricing: While Mailchimp may be more affordable for basic email marketing, ActiveCampaign provides better value for businesses needing automation and CRM tools.
If your small business requires advanced segmentation, automation, and CRM functionality, ActiveCampaign might be the better choice.
6. How does Systeme.io compare to Mailchimp?
Systeme.io is an all-in-one marketing platform, offering a wider array of tools than Mailchimp, including:
- Pricing: Systeme.io offers more affordable plans, with pricing starting at $27/month for its basic plan.
- All-in-One Solution: Unlike Mailchimp, Systeme.io includes sales funnels, course creation, membership sites, and email marketing in one platform.
- Automation: While both platforms offer automation, Systeme.io’s automation is more flexible for building entire sales and marketing funnels.
- User Interface: Systeme.io is simpler to use for beginners looking to manage multiple aspects of their business in one tool.
7. Is HubSpot a good alternative to Mailchimp?
Yes, HubSpot is a powerful alternative to Mailchimp, especially for businesses looking for more than just email marketing:
- CRM Integration: HubSpot has a built-in CRM that is free and seamlessly integrates with its email marketing and automation tools.
- Automation: HubSpot offers more advanced marketing automation than Mailchimp, with workflows based on user behavior, lead scoring, and more.
- All-in-One Platform: In addition to email marketing, HubSpot includes tools for content management, SEO, social media marketing, and sales enablement.
- Pricing: While HubSpot’s premium plans can be expensive, the free plan offers more CRM and automation features than Mailchimp’s free version.
8. Who is Mailchimp's biggest competitor?
Mailchimp's biggest competitor is GetResponse. It offers more advanced automation and CRM integration, making it a top choice for businesses seeking comprehensive marketing tools. Other major competitors include ActiveCampaign, HubSpot, and Brevo.