The big domino

While I was reading a book by Russel Brunson called “Expert secrets” I stumbled upon a section called “The Big domino”

I would like to recap a paragraph from that section.

“I was sitting in a room with about 120 other successful entrepreneurs, all of whom made at least a million dollars a year, a requirement to be in that room. One of the featured keynote speakers was Tim Ferris, the author of The 4-hour workweek. After his presentation he opened up the floor for questions. A woman stood up and asked, “Hey Tim you seem to get so much done. What is that you do all day?”

 He paused for a moment, then gave an awkward half-smile and said, “If you watched my daily routine, you’d be bored out of your mind. Most people wake up every morning with a task list of a thousand things to do. They go through the day trying to knock down all of these things. I wake up every morning, and I meditate, I drink tea or coffee. I go for a walk, and maybe I read a book.” He said he might spend three or four weeks doing that and nothing else. “My whole goal is to slow down and look around. Instead of looking for all the tasks I could do, I try to identify the one Big Domino — the One thing that, If I could knock THAT down, all the other dominos would either fall down or become irrelevant.”

So how to identify that big domino? To start off, we must reduce friction.

To explain this one I will have go back to basics of Maths & Physics. First thing first, the quote of “maths was not invented it was discovered” falls into category of best of all time. As far as physics is concerned, it is the study of energy and matter in space and time and how they are related to each other. Friction falls into category as one of forces in physics & is defined by the formula Ffrict = µ • Fnorm. And in human terms, friction means the resistance that one surface or object encounters when moving over another.

 Now that I have taken you back to memory lane & 8th grade physics class, I will try to go back to making my point & what I mean by reducing friction. 

 I truly believe that almost everything in life is quantifiable and subsequently any opportunity is put against a measured risk. Throughout my career I always tried to make sure that ATL can thrive without my constant involvement in daily operations. This is a tough challenge, I must say. Two major pillars of this challenge is to make sure that you have an efficient system & a functioning team. If you have browsed through my previous posts, you will see that I try to shine a light on these two factors at every turn. 

So by reducing friction I mean observing the pathway(s) for the foreseeable future & its surface and to decide the most efficient set of tools & practices (system) to take with me. This philosophy can be put in simpler ways as practical or pragmatic. However my definition has a bit of more science to it. It can be applied to simple decisions from your daily commute from home- to work – to gym and back and even your customers’ journey throughout your company’s website. It is basically an action of coming up with a process that just flows & glides along the surface and it does not require your constant nurturing. 

Once friction is minimized, then we look for big domino pieces that stand out.

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