BRAND IDENTITY DESIGN FOR SMORGASBORD

Client Name: serwa akoto

At the heart of Smorgasbord lies a deep-rooted love for food exploration. Their culinary artisans are driven by an unquenchable curiosity, constantly seeking inspiration from diverse cultures, traditional recipes, and the latest gastronomic trends. Smorgasbord stands out among its competitors, not just for the delectable dishes they serve but for their innovative approach to packaging and marketing. A feast for the eyes, their beautifully crafted packaging captures the essence of the culinary delights within, creating an unforgettable experience for their customers.

Their goal is not just to serve meals but to craft unforgettable experiences that celebrate the joy of eating. And so, Smorgasbord was born, bearing the torch of culinary exploration and setting new benchmarks in the food industry.

As we embarked on this exciting journey with Smorgasbord, we recognized the importance of portraying the essence of their exceptional food services in every aspect of their brand identity. We immersed ourselves in the culinary world of Smorgasbord. by gaining inspiration from the rich tapestry of flavors, cultures, and stories that make their dishes truly remarkable.

FINAL ARTWORKS

Logo Design : The clever use of two dots on the letter "o" in "smorgasbord" further reinforces the brand's commitment to exploration and experimentation. The squared and circular dots symbolize the fusion of diverse cultures and traditional recipes, showcasing the company's dedication to culinary diversity. The color palette of white and blue was an excellent choice for Smorgasbord's brand identity, as it exudes elegance, freshness, and reliability. Combining these colors created a visually appealing and harmonious look across all design elements. The font Axiforma adds a modern and sophisticated touch to the brand's identity. Axiforma is a versatile typeface that offers a range of weights and styles, making it suitable for various design applications. Its clean lines and contemporary aesthetic align well with Smorgasbord's innovative approach to packaging and marketing.

With Axiforma font and the carefully selected color palette, the logos, business cards, letterheads, and brand guides exude a cohesive and professional appearance. The white and blue colors complement each other, while the font provides a consistent and contemporary look throughout all materials.

Letterhead and Business card : The use of the letter "o" as the brand's logo mark, carried across the business cards and letterheads, is a brilliant choice. It serves as a recognizable symbol that customers can associate with Smorgasbord, helping to build brand recognition and recall. This consistency also adds a touch of elegance and creativity to every communication and interaction with the company, further solidifying their position as a remarkable food services provider.

Brand Guide: The brand guide design serves as valuable resources for Smorgasbord in maintaining consistency in their visual representation across various platforms. From color codes to typography guidelines, these guides will ensure that their brand identity remains cohesive and impactful, enabling them to establish a strong and memorable presence in the market.