Hospitality Branding Advantages

There’s a good chance that your own personal style has evolved over the years, so it makes sense that your brand would too… unless being the brand version of a bad 80’s cliché is your right up your alley.

We get it, brand development is a big process (and probably pushed to the back burner more than once).

BUT to stay competitive in your industry to appeal to your target market and to evolve as a business, it’s so important to revisit and refresh your branding every 2 to 3 years.

What exactly are we talking about when we say “your brand”?

Your brand consists of much more than just your logo. It may also include the following:

• The colors, the fonts, and your tone of voice in headlines and calls to action
• The images you use across all materials 
• The manner in which you position yourself in your target market and deal with customer issues

Just for fun, take a look at how the Hilton logo has evolved over the years.

We understand this process and how the newly designed identity system consists of an updated color system, new font family, photos, and more. Overall, the updated identity is more contemporary, impactful, vibrant, and energetic.

Is your brand ready for a refresh?

Does it need to be a revolution or can it be a subtle evolution?

Here are some FREE tips:

START WITH YOUR LOGO

This could mean simplifying your logo more than anything else – take a look at what you already have and refine it so you communicate with your customers more efficiently.

YOUR WEBSITE

We all know that the world of tech pushes boundaries every day so your website may not always be as user friendly as the latest trends if you bypass the brand refresh process.

MARKETING MATERIALS, IMAGES AND COLORS

A brand refresh is the perfect opportunity to update your positioning statement and communications to ensure that your collateral engages and is relevant to your target market.

COMMON MISTAKES

So often we see logos and brands that are based on the business owner’s personal preference but it’s important to remember that what you may like is not necessarily what will attract your target market.

For example, the colors you use can have an emotional effect on the way your customers perceive your company, or the font that you use can give the wrong impression or may even be unreadable.

If design isn’t one of your core skills, at Identity Hospitality we have a team of creative minds that are ready to help you with your branding!

CONTACT US TODAY FOR A COMPLIMENTARY CONSULTATION.

The team at Identity Hospitality, comprised of eight experienced professionals, brings an aggregate of over 100 years of industry experience, geographic diversity and global perspective to any client engagement. Each individual brings professionalism and depth to their respective roles, with established expertise in the leisure, hospitality, retail, wellness, spa, salon, fitness and club industries.

Website: identityhospitality.com

Email: jim@identityhospitality.com

Telephone: 760.916.5882

#luxuryspaservices #wellnessservices #wellnessconsultingservices #spadevelopmentservices #spaoperations #spa #beauty #wellness #spabusiness #spaconsulting #wellnessbusiness #identityhospitality #luxuryhospitality #serviceexcellence #serviceindustry #hospitalitynow #assetmanagment #spamanagement #spaassetmanagement #dayspa #salon #medspa