BRAND IDENTITY FOR SANKOFA CHICKEN

Client Name : Dugald Agble

"Sankofa" a cultural symbol deeply rooted in the heritage of the Akan people of Ghana. Translated as "to go back and get it," Sankofa represents the company's mission to restore the poultry industry to its indigenous origins, reflecting Ghanaian pride and reducing heavy reliance on chicken imports.

At Sankofa Chicken, they specialize in the production and sale of fresh and frozen chicken products. Their utmost concern is to provide customers with premium, high-quality chicken. They are committed to delivering affordable and readily available chicken, ensuring consistent pricing to meet the needs of their esteemed clientele. While other companies limit their production to festive occasions, they strive to ensure a continuous supply of fresh chicken throughout the year. This commitment allows them to better serve their customers and cater to their demands consistently.

CLIENT'S REQUEST

Logo Design: The client wanted a consumer-facing logo that is still corporate. As the business has a consumer-eccentric arm, the logo must indicate what products they offer.

Colors: a combination of red, yellow and green to emphasize local Ghana production

FINAL ARTWORKS

Logo Design: The Sankofa bird, a black and red cock symbolizing the company, was used. The name of the company and its year of establishment surrounds the cock in a badge-like shape.

Brand Font: Bebas Neue is a modern sans-serif font with clean lines and a contemporary feel. Bebas Neue simplicity and clean lines complement the chicken symbol in the logo design. The font's versatility allows for flexibility in logo design and ensures consistency across different branding materials.

Color scheme: The shades of colors align with the brand's vision and evoke the essence of local Ghanaian production. The colors work harmoniously together and create a balanced visual composition. The colors are balanced throughout, complementing the logo design and reinforcing the local Ghanaian production theme.

Business Card: Includes the company name and contact details. The Sankofa Chicken logo is on one side of the business card.

Letterhead: Contains Sankofa Chicken logo, company name, address, contact details, and other relevant information.

Brand Guide: This outlines the visual and stylistic elements that define the brand's identity.

Company shirt design: The Sankofa Chicken logo is prominently on the front of the shirt, and their symbol is at the hem of the shirt.