Branding for #LandmineFree2025

There are some jobs that are a pleasure to work on, some are an honour. This was both.

We were chosen to create the branding for LandmineFree2025, an effort by the charities HALO Trust and MAG to get countries around the world to honour the pledges they made in the Ottawa Agreement.

This is the kind of job we relish - one that has a legacy value and that allows us to do what we do best - create the branding and identity for a global effort.

We created the identity, which features a negative space for the letter I to mark those who have been taken away by landmines (80% are civilians) and imploring hands worked into the M and N, to carry the message from those who want to work their land without the fear of death.

There is no better way for the world to see our branding for #LandmineFree2025 than this - at the launch Prince Harry made a moving speech asking for a renewed commitment to the Ottawa Agreement and a world free of landmines by 2025.

It was an honour to work on this project, one that will definitely save lives - there really is no greater reward than that.

#PrinceHarry #halotrust #minesawarenessday #mineaction #MAGsaveslives